- About the role: This position will assist the marketing team in executing go-to-market campaigns.
- Desired Profile:
- Degree or equivalent in marketing or business
- Excellent oral and written skills
- Passion for food and alcoholic beverage sectors
- Management experience is a plus
- Energetic, driven, and highly organized
- Must have a passion for marketing
- Pro-active self-starter
- Ability to prioritize effectively
- Positive team player able to work well with various stakeholders
- Ability to travel across India for meetings and events

Responsibilities:

- The responsibilities will include but may not be restricted to the following:
- Brand Management: Developing and maintaining the brand identity for key mandates of the organisation, ensuring consistency across all marketing channels.
- Work with the team in building strategy, implementation of plans (both b2b and b2c), and evaluation.
- Marketing Strategy: Creating comprehensive marketing plans with the team that outline objectives, target markets, positioning strategies, and tactics for reaching key target audiences effectively.
- This may include traditional advertising, digital marketing, social media campaigns, retail partnerships, and promotional events.
- Market Research: Conducting market research to understand consumer trends, preferences, and behaviors related to food products.




- This includes analyzing competitors and identifying opportunities for differentiation.
- Content Creation: Generating engaging content for marketing materials, including website copy, product descriptions, infographics, blog posts, social media posts, and email newsletters.
- Campaign Management: Planning and executing marketing campaigns from start to finish, including budget allocation, timeline management, and performance tracking.
- This involves coordinating with internal teams and external agencies to ensure successful implementation.
- Analytics and Reporting: Monitoring and analyzing the performance of marketing campaigns using key performance indicators (KPIs).
- Generating reports to evaluate the effectiveness of marketing efforts and identify areas for improvement.
- Relationship Management: Develop and maintain strong and continuous relationships with influencers and key opinion leaders
- Design: Work with the design team to curate key visuals for the mandate
- Events: Organize and manage influencer, trade, and healthcare events
- Partnerships: Set up and execute media and brand partnerships
- Stay abreast of the ever-changing industry landscape and best practices in the field
- Identify trends and explore new collaborative opportunities
- Vendor Management
- Manage database of key activities and contacts
- Support wider marketing team with various projects.

📌 Marketing Executive (Sahibzada Ajit Singh Nagar)
🏢 Abp Empower
📍 Sahibzada Ajit Singh Nagar