Video Editor Founder's Office

BoC - Burger or Chai

The One-Liner

We're looking for a video editor with taste someone who can turn a founder's raw, unscripted life into content that feels premium, honest, and impossible to scroll past. This isn't just a brand-reels job. This is a personal brand job that elevates the founder which in turn feeds the brand.

Why This Role Exists

Burger or Chai's public voice is loud, mass, and it works for the brand. This role is different on purpose. It sits with the Founders and builds a separate but interlinked, more elevated visual language around the people behind the business: day-in-the-life, building-in-public, the unglamorous and glamorous sides of running a food-tech company from Mumbai. Think combination of "viral QSR reel," more modern founder-vlog the kind of content that makes investors, franchise partners, and future hires trust the person, not just the pitch deck.

What You'll Actually Do

- Long-form (YouTube): Cut day-in-life vlogs, franchise site visits, kitchen/BTS, travel, pitch prep - real story arcs with pacing, not just a highlight reel.
- Short-form (Instagram/Shorts): Slice long-form into standalone verticals, and build short-form-native concepts from scratch.
- Hooks: Write and cut for the first 23 seconds - pattern interrupts, on-screen text hooks, cold opens. You should be able to explain why a hook works, not just copy one.
- Sound & color: Music selection, sound design, and a consistent color grade that reads as "classy modern," not just"meme-y."
- Motion & titles: Clean lower-thirds, minimal kinetic type - restraint over noise.
- Calendar coordination: Work around the Founders' actual schedule (travel, outlet visits, meetings)



to plan shoot-and-post windows.
- Occasional shooting (gimbal/phone) when there's no separate videographer in office - but a strong plus.

Must-Haves

- 3+ years editing content that centers a real person (vlogs, founder content, creator work) - not just polished brand ads.
- Fluent in Premiere Pro or DaVinci Resolve; comfortable in CapCut, Edits and other editing softwares for fast turnarounds.
- A working understanding of retention curves and how YouTube/Instagram actually reward (or punish) pacing.
- Can take messy, unscripted, non-studio footage and find the story in it.
- Fast: 4 hr turnaround on shorts, 12 days on long-form.
- A portfolio that shows taste - not just technical competence.

Nice-to-Haves

- After Effects / motion graphics.
- Basic shooting skills - you can be trusted with a gimbal.
- You already watch founder/entrepreneur content (building-in-public creators, business vlogs) as a genre, not just as inspiration.
- Comfortable with discretion - this is personal and sometimes family content.

Who You Are

- You'd rather make one clean cut than five flashy ones.
- You have opinions about pacing and you can defend them.
- You're excited by "boring" raw footage because you know where the story is hiding in it.
- You want ownership of a visual identity from day one, not a style guide handed to you.

Tools

Premiere Pro / DaVinci Resolve, CapCut, After Effects (bonus), basic color tools, royalty-free/licensed music libraries.

How to Apply

Send:

1. 3 links to your best work - prioritize vlogs/personal-brand content over branded ads.
2. A 60-second "vibe reel" - we'll share a raw clip; cut it however you'd cut it for us.

📌 Video Editor (Mumbai)
🏢 Indinom Foods
📍 Mumbai