Manager – Influencer Marketing & Partnerships

We are seeking a highly driven and experienced Manager – Influencer Marketing & Partnerships to lead and scale our influencer marketing initiatives across multiple platforms including Instagram, Facebook, YouTube, Snapchat, and more. This role demands a strategic thinker who can manage end-to-end influencer campaigns, build strong creator relationships, and deliver data-backed performance insights.

Key Responsibilities

Influencer Strategy & Selection:

Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.

Partnership Development & Negotiation:

Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations.

Campaign Execution & Management:

Oversee and ensure smooth execution of influencer campaigns—from onboarding to content delivery and post-campaign analysis.

Relationship Management

Develop and maintain long-term relationships with influencers and creator networks to foster trust and loyalty.

Performance Monitoring & Analytics:

Track and monitor live campaigns,



ensuring deliverables are met and performance metrics are in line with KPIs. Compile reports, engagement data, and campaign insights.

Cross-functional Collaboration:

Work closely with creative, brand, and strategy teams to align influencer content with overall marketing objectives.

Industry & Trend Analysis:

Stay up to date with platform updates, creator trends, and emerging opportunities to keep campaigns fresh and culturally relevant.

Reporting & Presentations:

Prepare campaign reports, presentations, and case studies that showcase campaign impact and learnings.

Qualifications & Requirements:

5+ years of experience in influencer marketing or digital partnerships, preferably in a fast-paced media or agency setting.

Proven ability to lead influencer campaigns from ideation to execution.

Strong negotiation skills and experience in influencer contract management.

Excellent communication and relationship-building abilities.

Data-driven mindset with a strong grasp of influencer marketing metrics and tools.

Passionate about content, social platforms, and digital culture.

📌 Influencer Marketing Manager (Mumbai)
🏢 VidUnit
📍 Mumbai