Interested Candidate can share their resume @[email protected] /70990-21781

1. Position Details
Designation: Assistant Manager Sales (Non-Trade)
Department: Sales (Institutional / Non-Trade)
Location: As per requirement
Reporting To: Area Sales Manager / Regional Sales Manager
Experience: 5-10 years (Institutional / Project Sales Cement / Building Materials)
Qualification: Graduate / MBA (Marketing preferred)

2. Role Purpose
The role is responsible for leading and expanding institutional (Non-Trade) sales operations within the assigned territory. This includes managing government departments, large contractors, project sites, infrastructure companies and corporate buyers. The position ensures achievement of sales, revenue and collection targets while strengthening key accounts, obtaining product approvals and driving long-term market development.

3. Key Responsibilities / Deliverables

- Drive institutional sales performance and achieve monthly, quarterly, and annual targets.
- Identify, map and track major government projects, infrastructure developments and non-trade opportunities.
- Manage and develop relationships with key institutional customers and government departments (PWD, CPWD, NHAI, MES, Railways, etc.).
- Secure product approvals, vendor registrations and project enlistments.
- Build and maintain strong connection with project purchase authorities, contractors and consultants.
- Oversee and support distributor operations related to institutional sales.
- Lead price negotiations, tender participation, rate finalization and contract closures.
- Ensure exceptional customer servicing and timely supply coordination with logistics and plant teams.
- Monitor market trends,



competitor activities and pricing information.
- Ensure timely collection of payments and adhere to company credit policies.
- Maintain accurate reporting of daily visits, project updates and institutional sales movement.

4. Key Result Areas (KRA)

- Institutional Sales Volume & Revenue Achievement
- Approvals & Registrations in Key Government Departments
- Key Account Acquisition & Retention
- Project Mapping & Pipeline Development
- Credit Control & Timely Collections
- Stakeholder Engagement & Customer Satisfaction

5. Roadmap to Success
0-3 Months

- Understand territory, key projects and institutional ecosystem.
- Build rapport with major departments, contractors and influencers.
- Align with internal processes (pricing, logistics, approvals, reporting).

4-6 Months

- Strengthen account penetration and secure repeat business.
- Win approvals in targeted government bodies and strategic projects.
- Stabilize sales growth and ensure credit discipline.

7-12 Months

- Expand institutional project pipeline and customer base.
- Drive profitability improvement and high-value project closures.
- Demonstrate leadership, planning and consistent performance.

6. Annual Success Plan (FY)

- Achieve annual non-trade sales and profitability targets.
- Expand presence across government projects,



infrastructure companies and key contractors.
- Strengthen long-term partnerships with high-value institutional clients.
- Build a robust pipeline of ongoing and upcoming projects.
- Improve collection efficiency and reduce credit risks.

7. Competency Framework
Must-Have Competencies

- Strong experience in institutional / project sales (preferably cement).
- Expertise in government department Liaisoning and approval processes.
- Excellent negotiation and key account management skills.
- Strong commercial understanding and market intelligence.

Desired Competencies

- Project mapping and prospect identification ability.
- Interpersonal and multi-stakeholder relationship management.
- Data-driven approach and analytical problem-solving skills.

Critical Personality Attributes

- High ownership, discipline and accountability.
- Goal-focused, persistent and self-motivated.
- Confident communication and influencing ability.
- Strong coordination and organized approach.

8. Key Interfaces

- ASM / RSM / Zonal Sales Leadership
- Government Departments & Institutional Buyers
- Contractors, Infrastructure Firms & Consultants
- Finance, Logistics, Technical Teams
- Channel Partners supporting institutional supplies

9. Company Profile
Amrit Cement Limited (ACL) is one of Indians leading cement manufacturers with a strong presence in North-East India. ACL has a rapidly growing institutional footprint across government bodies, infrastructure projects and corporate buyers. The company is known for high-quality products, ethical business practices and a strong customer-first approach.

📌 Assistant Manager (Guwahati)
🏢 Amrit Cement
📍 Guwahati