About ORRA

ORRA is one of Indias most respected premium diamond jewellery brands, with a legacy rooted in diamond craftsmanship spanning over a century. With a retail presence across major Indian cities, ORRA is known for its diamond heritage, distinctive design language and an uncompromising standard of quality. As the brand enters its next phase of growth, we are strengthening our marketing organisation to build a sharper, more distinctive and more desirable brand.

Role Purpose

The Brand Manager drives day-to-day execution of ORRAs brand plans. Reporting to the Head of Brand/Marketing, this role turns brand strategy into flawlessly executed campaigns, launches and content – coordinating agencies, internal teams and retail touchpoints to ensure every expression of ORRA is on-brand, on-time and effective.

Key Responsibilities

Campaign execution

- Execute brand campaigns across ATL, digital, social, print, OOH and retail – from brief to launch to post-campaign review.
- Manage day-to-day agency coordination: briefs, timelines, feedback, approvals and delivery of creative assets.
- Adapt and roll out campaign assets across regions, formats and languages, ensuring consistency with brand guidelines.
- Support regional festival and bridal campaigns (Gudi Padwa, Akshaya Tritiya, Onam, Durga Puja, Karva Chauth), working with Regional Marketing Managers on adaptation for local markets and store catchments.
- Coordinate execution of loyalty and referral programme communication across CRM, in-store and digital channels; track enrolment,



redemption and referral metrics.

Content and touchpoints

- Maintain the master brand campaign calendar; supply campaign assets, key visuals and brand guidelines to the Social & PR, Performance Marketing and Regional Marketing teams.
- Support collection launches, store launches, events and exhibitions with campaign and communication support.
- Work with the visual merchandising team on in-store branding, signage and campaign visibility.

Insight and reporting

- Track campaign performance and brand health data; prepare regular reports and post-campaign analyses.
- Monitor competitors, category trends and consumer behaviour in the jewellery and luxury space, sharing actionable insights.

Operations and budget

- Maintain campaign trackers and budget utilisation records; ensure spends stay within approved budgets.
- Manage the brand asset library and ensure guideline-compliant usage across internal teams and partners.

Candidate Profile

- 2–5 years of experience in brand management, marketing or advertising – client side or a strong agency background.
- Exposure to jewellery, luxury, beauty, fashion or premium retail categories is an advantage.
- Hands-on experience coordinating campaigns and creative agencies.
- Solid project management and attention to detail; able to run multiple campaigns and deadlines in parallel.
- Good grasp of digital and social media marketing alongside traditional media.
- MBA or degree in marketing/mass communication preferred.

📌 Brand Manager (Mumbai)
🏢 ORRA Fine Jewellery
📍 Mumbai