Employment Type: Full-Time

About MEX Exhibitions

MEX Exhibitions Pvt. Ltd. is one of India's leading exhibition organizing companies, delivering world-class B2B exhibitions and conferences across multiple industries. We are looking for a dynamic and result-oriented Assistant Manager Digital Marketing to strengthen our digital presence, generate quality leads, and drive visitor and exhibitor registrations for our exhibitions.

Key Responsibilities

- Develop and execute digital marketing strategies to increase brand awareness and generate qualified leads.
- Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
- Drive exhibitor and visitor registrations through performance marketing campaigns.
- Manage SEO and SEM activities to improve website traffic and search rankings.
- Create, schedule, and monitor social media campaigns across LinkedIn, Facebook, Instagram, YouTube, and X.
- Coordinate with the content and design teams for digital creatives, videos, emailers, and promotional campaigns.
- Plan and execute email marketing campaigns using automation tools and analyze campaign performance.
- Monitor website performance using Google Analytics, Google Search Console, and other reporting tools.
- Generate weekly and monthly reports on campaign performance, ROI, lead generation, and website analytics.




- Optimize landing pages and conversion funnels to improve lead conversion rates.
- Coordinate with sales and event teams to support exhibition marketing campaigns.
- Stay updated with the latest digital marketing trends, AI tools, and industry best practices.

Required Skills

- Solid knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and YouTube Ads.
- Experience with SEO, SEM, Google Analytics 4 (GA4), Google Tag Manager, and Search Console.
- Hands-on experience in email marketing tools and marketing automation platforms.
- Understanding of lead generation, conversion optimization, and remarketing campaigns.
- Excellent analytical and reporting skills.
- Good communication and stakeholder management skills.
- Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- Certifications in Google Ads, Google Analytics, Meta Blueprint, or Digital Marketing will be an added advantage.
- Experience in the exhibition, events, B2B marketing, or media industry will be preferred.

Key Competencies

- Strategic Thinking
- Performance Marketing
- Campaign Planning & Execution
- Data Analysis & Reporting
- Team Coordination
- Time Management
- Problem Solving
- Creativity & Innovation Role & responsibilities

📌 Assistant Digital Marketing Manager (Delhi)
🏢 Mex Exhibitions
📍 Delhi