About TinyPal

TinyPal helps parents navigate child development with tools and content grounded in real developmental science. We're a small, quick-moving team building for a niche but deeply engaged audience: parents in the US who care about doing right by their kids and want a trustworthy companion for that journey.

Why this role exists

We're looking for a growth marketer who can own paid acquisition end-to-end — strategy, execution, measurement, and iteration across Meta, Google Ads, and TikTok — for a US parenting audience in a category that rewards patience and craft over quick wins. This is a full-funnel role: you'll build the journey that takes someone from first hearing about TinyPal to becoming an engaged, paying user, with messaging that earns trust before it asks for anything.

What you'll own

Channel strategy across Meta, Google Ads, and TikTok, tailored to US parents, with campaign structures that span the full funnel from awareness to conversion.

- Creative and messaging strategy — briefing and iterating on content that builds trust and category understanding, distinct from bottom-funnel conversion creative.
- Budget management and pacing across channels, with a clear point of view on how to sequence spend across the funnel.
- Measurement and reporting — defining the right KPIs at each funnel stage and building a model the team can trust to guide decisions.
- Testing roadmap— audiences, creative, placements, and bidding strategies,



with disciplined experimentation and clear documentation of what worked and why.
- Cross-functional collaboration with product and content to make sure paid campaigns reflect what actually resonates with parents.

What we're looking for

- 4+ years running paid acquisition across Meta, Google Ads, and TikTok, ideally for a consumer mobile app.
- Deep understanding of US consumer audiences, especially parents.
- Experience building full-funnel campaigns for categories where the audience needs education or trust-building before converting (health, wellness, parenting, edtech, fintech, and similar).
- Strong grasp of mobile measurement (MMPs like AppsFlyer or Adjust, SKAdNetwork/App Tracking Transparency implications, event tracking).
- Analytical rigor — fluent in reading campaign data, building your own reporting, and translating numbers into decisions.
- A bias toward testing and iteration, especially with a lean budget.
- Excellent written communication — able to explain strategy and tradeoffs clearly to a non-marketing founder/team.

Nice to have

- Experience in the parenting, child development, health, or education app space.
- Experience with lifecycle/retention flows that complement paid acquisition.
- Familiarity with App Store Optimization (ASO).

How we'll evaluate fit

Expect a conversation about how you'd structure a 90-day paid acquisition plan for a lean, early-stage team — including how you'd sequence spend and know the channel mix is working.

📌 Growth Marketing Manager (India)
🏢 TinyPal
📍 India