: Growth Marketing Manager — Divya Darshan 360

Location: Pune Type: Full-time · Experience: 3–6 years · Reports to: Founder

Compensation: ₹8–14 LPA (based on experience) + meaningful ESOPs

About us

Divya Darshan 360 is a devotional app that brings immersive 360° temple darshan to people who cannot visit temples: the Indian diaspora, aged parents, and devotees limited by health or finances. We have 56 temples and 150+ darshan videos live, an Android app in four languages (English, Hindi, Marathi, Gujarati), a ₹1,500 VR box, and a funded plan to reach 100 temples in the next year. We are a small team; you would be our first and only marketing hire, owning growth end to end.

The role

Competitors in devotional tech spend 50–70% of their budgets on marketing. We will not outspend them; we need someone who can out-think them. You will own the full growth funnel: paid acquisition, ASO, organic and social, festival campaigns, VR box sales, temple and creator partnerships, and the diaspora channel. You will work directly with the founder and the engineering team, and your numbers are the numbers the board sees.

What you will do

Own and scale performance marketing (Google App Campaigns, Meta) against a hard CPI target with retention-quality guardrails, across Hindi, Marathi, and Gujarati audiences

Own the Play Store listing: ASO, per-language screenshots and keywords, ratings strategy (Android only; there is no iOS app)

Build and run our organic engines: WhatsApp Channel, YouTube (darshan cuts and Shorts), Instagram, Facebook

Plan and execute festival-calendar campaigns (Sawan, Ganesh Chaturthi, Navratri, Diwali) across push, social, and paid Own the VR box funnel: web landing conversion, in-app upsell journeys, gift positioning for NRI and urban buyers, checkout trust for 45+ customers

Launch the creator program (regional devotional micro-influencers) and community initiatives (senior-citizen groups, housing-society satsangs, temple partnerships)

Report weekly on the full funnel from real data (Firestore/GA4/BigQuery):



install → activation → D7/D30 retention → box purchase → subscription

Brief and iterate ad creative from our 360° footage; write copy in Hindi and English (Marathi or Gujarati a robust plus)

What we are looking for

Must have 3–6 years in growth/performance marketing for a consumer app in India, with hands-on Google App Campaigns and Meta Ads ownership (you ran the account, not an agency)

Proven record of hitting CPI/CAC targets while holding retention quality; you can explain a cohort curve and argue with an attribution report

Comfort with analytics tooling: GA4, Firebase, basic SQL or willingness to learn (our source of truth is Firestore/BigQuery, not dashboard MAU)

Strong Hindi + English copywriting; cultural fluency with devotional and festival contexts

Scrappy operator mindset: small budgets, no agency, you ship the campaign yourself

Strong plus

Marathi or Gujarati fluency

Devotional, astrology, or bhakti-tech category experience

D2C physical-product funnel experience (we sell a hardware VR box)

ASO experience with regional-language listings

Influencer/creator program management

Experience marketing to 45+ or NRI audiences

What success looks like

90 days: measurement stack solid, dormant-user win-back executed, paid campaigns restructured for retained installs, first festival campaign shipped

6 months: blended CPI at target with paid retention within 20% of organic; first 100 real VR box orders attributable to marketing

12 months: 20%+ of installs from non-paid channels; diaspora and temple partnership channels generating revenue

Why join

Own the entire growth function of a funded, live product with real traction and a clear board-backed budget

Category with deep emotional resonance and under-served regional audiences

Direct line to the founder; your dashboard is the board's dashboard

Ground-floor equity in a market where the closest competitor raised $2M and validates the space To apply: email- [email protected] with your CV and one paragraph on a campaign you ran, what it cost, and what it retained.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Growth Marketing Manager — Divya Darshan 360 (Pune)
🏢 TellMe Digiinfotech Private
📍 Pune