Key Responsibilities:

*Funnel Health and Leakage Detection: Continuously audit the acquisition to retention funnel. Identify and fix drop-offs across channels, journeys, and seller personas. Own the conversion metrics at every stage.

*Retention and Marketing Automation: Design and operate full lifecycle journeys across email, SMS, WhatsApp, RCS, in-app, and web push. Build hyper-targeted segments using RFM, cohort, and behavioral data. Own onboarding, activation nudges, re-engagement, and win-back flows.

*Non-Linear Acquisition Channels: Expand reach beyond Google Ads, SEO, and Meta. Test and scale acquisition through communities, content platforms, AEO (Answer Engine Optimization), referral loops, partnerships, and emerging distribution channels.

*AI Tooling and Experimentation: Leverage AI tools across copywriting, segmentation, predictive churn,send time optimization, and creative testing. Build a culture of rapid, data backed experimentation.

*Product Led Growth Interventions: Partner with the product team to design in-product growth triggers,upgrade nudges, onboarding improvements, and referral mechanics that drive activation and expansion revenue.

*Upsell, Cross Sell, and Revenue Growth: Identify cohort level upsell and cross sell opportunities. Collaborate with sales and customer success to convert insights into campaigns that grow revenue per seller.

*Cohort Revenue Tracking and Profitability: Track marketing attributed revenue by seller cohort. Monitor CAC, LTV, payback periods, and campaign level profitability.



Build dashboards that connect marketing activity to business outcomes.

*Cross Functional Collaboration: Work closely with product, sales, data, and customer success teams. Align lifecycle and growth programs with product launches, sales plays, and platform updates.

What We re Looking For:

Must-Haves

*4 to 6 years in growth, lifecycle, and product marketing, ideally at a B2B SaaS or marketplace.

*Demonstrated ownership of retention metrics: churn reduction, expansion revenue, and activation rates not just campaign execution.

*Hands-on experience with marketing automation platforms such as MoEngage, CleverTap, WebEngage, or Braze.

*Robust analytical foundation: comfortable in SQL or BI tools, able to run your own analysis.

*Experience designing and scaling acquisition channels beyond Google and Meta.

*Proven track record of revenue attribution by cohort and campaign profitability analysis.

Qualities & Mindset:

*Generalist who moves across acquisition, retention, product, and analytics but goes deep on automation and AI.

*Obsessed with funnel health: you notice leakages before anyone else does.

*Comfortable with ambiguity and excited to build programs from scratch.

*High ownership, low ego: you ship, measure, and iterate.

Tools and Proficiency:

*Marketing automation: MoEngage, CleverTap, WebEngage, or equivalent.

*Analytics: GA4, Mixpanel, Looker, or similar BI tools.

*AI tools for copy, segmentation, and workflow automation.

*AEO and AI search optimization tools (preferred).

*CRM and cohort analysis tools.

📌 Growth Marketing Manager (Gurugram)
🏢 Nimbuspost
📍 Gurugram