About TripleDart TripleDart is a B2B SaaS GTM engineering and performance marketing agency. We run demand generation, SEO/AEO, paid media, and RevOps for 250+ software companies. We build tech-led growth systems, backed by our own tools for AI search visibility and marketing operations.

About The Role You own PLG execution, lifecycle marketing, and attribution for Slate, plus Slate Index and Hub SEO. The PLG roadmap and instrumentation plan already exist — this is a build-and-run role, not a from-scratch design one. You'll ship the instrumentation, wire up the automation, and own the numbers behind the funnel, working closely with Anand's team on technical SEO execution.

What You Own

Slate's PLG roadmap — acquire, activate, monetize, expand

Lifecycle marketing in Customer.io, including the activation email sequence

Attribution across paid, SEO, and content — what's actually driving pipeline

PostHog instrumentation and event tracking

Slate Index and Hub SEO technical execution, working with Anand's team What It Takes To Succeed You think in funnels and events, not campaigns. Activation, aha-moments, and expansion are what you're instrumenting for — lifecycle marketing is one output, not the whole job.

You build rather than wait. Comfortable wiring up instrumentation, automation,



and tracking yourself via SQL or no-code tools when that's faster than filing a ticket with engineering.

You trust data over instinct. You can trace what's actually driving pipeline across paid, SEO, and content, and act on that — not on which channel feels like it's working.

You've shipped work that moved a real number. Not just launched a sequence or a dashboard, but something with attributable, measurable impact. Must have Hands-on experience with a lifecycle tool (Customer.io, Braze, or similar) and a product analytics tool (PostHog, Mixpanel, Amplitude)

Understands PLG funnels — activation, aha-moments, expansion — not just email sends

Comfortable with SQL or no-code automation (Zapier, Make) to get instrumentation live without waiting on engineering

Has shipped attribution or lifecycle work that changed a real metric Valuable to have PLG experience at a SaaS company, in-house or agency-side

Familiarity with AEO / AI-visibility concepts

Webflow or CMS familiarity Why this role Step into a PLG roadmap and instrumentation plan that already exists — you're building on real groundwork, not starting from zero

Own the full loop from acquisition through expansion, with the technical latitude to build and instrument it yourself

Work across three live properties (Slate, Slate Index, Hub SEO) with direct visibility into what's actually driving pipeline

📌 Growth Engineer (Bengaluru)
🏢 TripleDart
📍 Bengaluru