Job Summary

Lead the Sales & Marketing function to achieve sustainable business growth by expanding the Business-to-Business network, increasing market share, strengthening the brand, and delivering profitable revenue across India.

Roles & Responsibilities

1. Business Strategy v Develop annual and quarterly sales & marketing strategies.

v Prepare sales forecasts, budgets and business plans.

v Identify new markets, states, and business opportunities.

v Drive sustainable revenue and profitability.

2. Sales Management v Achieve monthly, quarterly, and annual sales targets.

v Build and manage corporate clients, manufacturers, traders and channel partners v Develop state-wise sales plans and monitor execution.

v Improve product placement and market penetration.

v Ensure timely collections and healthy receivables.

3. Marketing Management v Develop branding and promotional campaigns.

v Plan product launches and market activation programs.

v Manage exhibitions, Client meetings and demonstrations.

v Coordinate digital marketing, print media, and social media activities.

v Strengthen the Sathyam Kissan Care brand across all markets.

4. Team Leadership v Recruit, train, mentor, and evaluate sales teams.

v Set KPIs and KRAs for Regional Managers, Area Managers, and Executives.

v Conduct regular review meetings and coaching sessions.

v Build a high-performance, customer-focused sales culture.

5. Channel Development v Develop and expand the B2B sales network by identifying and appointing corporate clients, manufacturers,



traders and channel partners.

v Build and maintain robust business relationships with corporate customers, manufacturers, traders, and key channel partners to drive long-term business growth.

v Identify new business opportunities and expand into new markets and customer segments.

v Negotiate pricing, commercial terms, and business agreements with corporate clients and channel partners.

6. Customer Relationship Management v Build long-term relationships with corporate clients, manufacturers, traders and channel partners.

v Handle key customer negotiations.

v Resolve customer complaints promptly.

v Improve customer retention and repeat business

7. Product & Market Development v Work with the R&D; team on new product development.

v Collect market intelligence and competitor information.

v Recommend pricing and product improvements.

v Identify new segments and market opportunities.

8. Financial Responsibility v Prepare annual sales budgets.

v Control sales and marketing expenses.

v Improve contribution margins.

v Monitor receivables and working capital.

v Deliver profitable business growth.

Requirements

Qualification

Ø MBA (Marketing) / MBA (Agri Business Management) / B.Sc. Agriculture / M.Sc. Agriculture or equivalent.

Ø 12–15 years of experience in the Agri-input industry, with at least 5 years in a senior leadership role.

Ø Experience in fertilizers, biological, crop nutrition, crop protection, or allied agricultural products.

📌 GM- Sales and Markting (Madurai)
🏢 Sathyam Group of Companies
📍 Madurai