We are seeking an experienced and performance-driven digital marketing leader to head our digital marketing operations. The General Manager – Digital Marketing will be responsible for supervising multiple digital functions including campaign execution, web management, creative development, and content delivery. The role focuses on ensuring high-quality execution, timely delivery, and cross-functional alignment across teams.

The ideal candidate will have a solid command of performance marketing, leadership experience in managing diverse teams, and a process-oriented approach to maintaining operational efficiency. The role requires balancing creative and analytical thinking to drive effective, measurable outcomes for the organisation.

Requirements

Qualifications and Preferences:

- Bachelor's degree from IITs, NITs and/or Master's degree in Marketing from IIMs, ISB, XLRI, or equivalent Tier-1 colleges preferred.

- Minimum 6+ years of relevant experience in performance marketing across paid channels (Google, Meta, LinkedIn, programmatic, etc.), with a strong record of driving measurable business outcomes.

- Minimum 2 years in a leadership or managerial capacity overseeing multi-channel digital teams.

- Demonstrated success in managing large ad budgets and delivering positive ROAS / CAC efficiency.

- Proven experience in data-driven marketing strategy, funnel optimization, and multi-channel attribution.

- Hands-on familiarity with marketing analytics platforms, campaign tracking, and reporting frameworks.

- Strong understanding of media mix modelling, audience segmentation, and lifecycle marketing.

- Working knowledge of conversion tracking, pixel implementation, and attribution models.

- Comfort with data analysis, dashboards, and performance forecasting using Excel / Sheets or BI tools.





- Exposure to marketing automation or CRM integrations is advantageous.

- Prior experience in team leadership or agency management — mentoring junior campaign managers, vendors, or partner agencies.

Roles and Responsibilities

- Leadership & Team Management

- Lead and mentor the performance marketing team, ensuring high standards of output, alignment, and accountability across sub-functions (Performance, Design, Content, Analytics & SEO).

- Conduct structured reviews and establish clear KPIs for individuals and teams, driving ownership of results and continuous improvement.

- Strengthen existing workflows and communication channels to promote clarity, efficiency, and collaboration across teams.

- Foster a performance-driven culture focused on experimentation, learning, and measurable outcomes.

- Strategic Campaign Governance

- Translate organisational marketing objectives into measurable performance marketing roadmaps across digital channels (Google, Meta, LinkedIn, etc.).

- Provide strategic direction for campaign planning, audience segmentation, and budget allocation to maximise ROAS and lead quality.

- Oversee coordination between creative, content, and analytics functions to ensure cohesive and timely campaign roll-outs.

- Implement structured testing frameworks (A/B tests, creative experiments, bid strategy trials) to drive continual optimisation.

3. Performance Measurement & Optimisation




- Review marketing dashboards and analytics to track key metrics — CPL, CAC, ROAS, conversion rates, and attribution accuracy.

- Collaborate closely with Sales and Strategy teams to align media performance with business KPIs (lead volume, cost efficiency, conversion quality).

- Use insights from analytics and market behaviour to refine targeting, creative strategy, and landing-page experiences.

4. Process & Operational Excellence
- Institutionalise standardised processes and frameworks across campaign planning, execution, and reporting.

- Continuously evaluate and enhance SOPs to ensure efficiency and scalability as digital spend and teams expand.

- Maintain campaign hygiene, data accuracy, and adherence to internal and platform-specific compliance norms.

6. Market Intelligence & Innovation
- Remain abreast of evolving advertising platform features, algorithm updates, and emerging marketing tools or channels.

- Benchmark the organisation’s digital performance and practices against industry standards.

- Proactively propose data-led strategies and channel diversification plans to maintain a competitive advantage.

7. Partner & Vendor Management
- Manage relationships with external agencies, technology partners, and vendors to ensure alignment with internal goals and KPIs.

- Negotiate and oversee deliverables, ensuring accountability and measurable ROI from partner engagements.

- Ensure compliance with platform policies, data privacy regulations, and ethical marketing standards.

Benefits

Benefits to employees:
- Provident Fund

- Paid Leaves + Festival Holidays

- Medical Insurance + Personal Accident Insurance

- Maternity and Paternity leaves

- Annual Diwali Bonus

- Weekly, Monthly, and Quarterly Rewards to best-performing employees

📌 General Manager - Digital Marketing (Real Estate + Tier 1 College) (India)
🏢 Prop Solutions4U
📍 India