People & Careers Europe-focused audience growth drives momentum at Tyre News Media in Q1 2025 Published: April 17, 2025 Author: Marc Reynolds Tyre News Media sees strong start to 2025, expanding reach and sustainability-led content. A solid start to 2025 for Tyre News Media Following a record-setting 2024, Tyre News Media entered 2025 with a sharper editorial focus, with goals of growing our readership, and a firm commitment to covering sustainability in the tyre sector. Looking back over Q1 the publication has seen steady growth in audience engagement and advertiser support.

Q1 2025: Audience growth and deeper engagement Based on the UK and with a predominantly European readership we are seeing growing international visibility: ▪ Over 65,000 active users in Q1 2025 = a year-on-year increase of approximately 11.3% ▪ More than 100,000 website sessions, reflecting regular return traffic from trade professionals. ▪ Nearly 370,000 page views, indicating strong content engagement. This growth builds on our platforms momentum in 2024. Sustainability stays front and centre Sustainability continues to shape Tyre News Media’s editorial agenda.

In Q1, we featured: ▪ Insights into tyre recycling and circular economy models. ▪ Coverage on extended producer responsibility (EPR) and policy changes across Europe. ▪ Features on sustainable rubber sourcing and its implications for tyre manufacturers and suppliers. These stories align with our long-standing commitment to spotlighting responsible industry practices.

Looking ahead: content, coverage and collaboration As 2025 Progresses, Tyre News Media Is Prioritising: ▪ A focus on interactive and educational content to better inform and engage professionals. ▪ Extended reporting on EV tyres, smart technology and green manufacturing. ▪ Strategic collaborations with industry bodies, innovators, and sustainability leaders.

Tyre News

Media’s strong Q1 performance reflects not just our growth in reach,



but also our depth of engagement, with return traffic, high page views per session, and a consistently growing subscriber base. Our digital-first editorial approach, allows us to continue to evolve our platform to help forward-thinking tyre brands and solution providers connect with a more engaged, sustainability-conscious audience. ‍ Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media. Let's Shape the Future of the Tyre Industry Together Whether you're launching a product, sharing innovation, supporting sustainability initiatives or looking to engage with the global tyre industry. Contact us ADVERTISEMENT Latest News Market Intelligence Bio-Based Feedstocks Open New Route to Rubber Decarbonisation People &

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• Careers Europe-focused audience growth drives momentum at Tyre News Media in Q1 2025 Author: Marc Reynolds Featured Stories Global Tyre Recovery Rates Mask Wide Circularity Gap Future Tyre Industry Hub Weekly: Traceability, Data and Materials Europe’s Synthetic Rubber Forecasts Point to Steady Tyre Demand Natural Rubber Traceability Becomes a Procurement Risk Europe’s Tyre Recycling Market Moves Up the Value Chain Maxam Adds 50/65R51 Size to MS501 MineXtra Range Galaxy Enters UTV and ATV Tyre Market with Two New Ranges Longxing Starts Sustainable Carbon Black Supply to Europe Chris Follows Takes on Snowdon for The Albion Foundation ADVERTISEMENT ADVERTISE HERE

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