About the role

This is a central, network-level position responsible for how families and partners discover the DPS network. You will work on search, content, paid campaigns, and AI-driven discovery across the five campuses and the consultancy — driving admissions inquiries and building brand presence. You will act on the Director's guidance for direction and budgets, but own the execution and reporting end to end.

This is a role for someone hands-on with both organic and paid channels, data-led, and comfortable running campaigns across multiple campuses at once. Key responsibilities

- SEO and content
- Run on-page and technical SEO for the campus and consultancy websites so they rank for the searches parents and educators actually make.
- Plan and publish a blog calendar that ranks well and genuinely helps parents and educators, rather than filler content.
- Maintain a consistent content and keyword approach across campuses so the network's presence compounds over time.
- Paid campaigns and tracking
- Set up and manage Google Tag Manager for clean, reliable tracking across all web properties — events, conversions, and pixels.
- Plan, launch, and optimise Google Ads (Search and Performance Max) and Meta Ads campaigns, owning admissions-season funnels for each campus.
- Report on funnel metrics — inquiries, cost per lead, and conversion — campus by campus, not just aggregate numbers, and act on what the data shows.
- Structure content, schema,



and citations so AI engines describe the network accurately and favourably.
- Track how the brands surface in AI results over time and adjust content accordingly. Who you are
- Hands-on across both organic and paid channels — you have run live budgets and campaigns, not only earned certifications.
- Data-led; you read the numbers, form a view, and act, rather than launching and hoping.
- Organised and process-driven; you keep clean records of campaigns, spend, and results.
- A clear communicator who can summarise marketing performance simply for a busy decision-maker.
- Able to work independently across campuses while checking in on anything material.

Qualifications & experience

- Graduate in Marketing, Communications, Business, or a related field.
- 2–4 years in digital marketing with hands-on paid and organic experience; multi-location or education experience is an advantage.
- Proven with SEO, Google Tag Manager, Google Ads, and Meta Ads, having managed live budgets.
- Working knowledge of AI / answer-engine optimisation and structured data (schema markup).
- Comfortable with GA4 and reporting; content-writing ability is an advantage.
- Fluent written and spoken English and Hindi. Position details

Reports to: Director

Location: Pune

Type: Full time

Coverage: Delhi Public School - Varanasi, Nashik, Lava Nagpur, Hinjawadi Pune, Pune East

📌 Digital Marketing Strategist (Pune)
🏢 Equanimity Learning
📍 Pune