Whizz HR is hiring for Head of Digital Marketing in Mumbai :

Key Responsibilities

Performance Marketing Strategy

- Develop and execute the overall performance marketing strategy aligned with business objectives.

- Own customer acquisition, lead generation, revenue growth, and ROI targets.

- Identify new growth opportunities across digital channels and emerging platforms.

Channel Management

- Lead and optimize campaigns across:

- Google Ads (Search, Display, Performance Max, YouTube)

- Meta Ads (Facebook & Instagram)

- LinkedIn Ads

- Programmatic platforms

- Affiliate and partner marketing

- App marketing (where applicable)

- Manage media budgets to maximize ROAS and CAC efficiency.

Analytics & Optimization

- Define and monitor key performance metrics including CAC, CPA, ROAS, LTV, CTR, CVR, and retention.

- Build dashboards and performance reports for senior leadership.

- Lead A/B testing and conversion rate optimization initiatives.

- Collaborate with analytics teams to improve attribution and marketing measurement.

Team Leadership

- Build, mentor, and manage a high-performing performance marketing team.

- Set goals, review performance, and foster a culture of experimentation and continuous improvement.

- Manage agency and external partner relationships where applicable.

Cross-Functional Collaboration





- Partner with Brand, Product, Sales, CRM, Creative, and Technology teams to deliver integrated campaigns.

- Work closely with Product and Engineering to improve user journeys and conversion funnels.

- Ensure creative assets are optimized for performance objectives.

Budget & Forecasting

- Own annual and quarterly performance marketing budgets.

- Forecast acquisition volumes, spend, and revenue.

- Ensure productive allocation of marketing investments.

Required Qualifications

- Bachelor's degree in Marketing, Business, Analytics, or a related field (MBA preferred).

- 8–12+ years of experience in performance marketing, with at least 3–5 years in a leadership role.

- Strong expertise in Google Ads, Meta Ads, GA4, Google Tag Manager, and marketing attribution.

- Experience managing multi-million-dollar digital marketing budgets.

- Strong analytical skills with proficiency in Excel and BI tools such as Tableau, Power BI, or Looker.

- Proven experience in scaling customer acquisition while maintaining profitability.

- Excellent leadership, communication, and stakeholder management skills.

Interested candidates can write to us at [email protected]

Warm Regards

Whizz HR

📌 Digital Marketing Specialist (Mumbai)
🏢 Whizz HR
📍 Mumbai