We're Hiring – Digital Marketing Manager / Digital Marketing Analyst ? Location: Nagercoil (Work from Office) Experience: 2+ Years Employment Type: Full-Time About the Role We are looking for a passionate and result-oriented Digital Marketing Manager / Digital Marketing Analyst to join our growing team. The ideal candidate should have hands-on experience in planning, executing, optimizing, and analyzing digital marketing campaigns across multiple platforms. If you enjoy generating leads, improving campaign performance, and delivering measurable business growth, we'd love to hear from you.

Key Responsibilities Google Ads - Plan, create, launch, and optimize Google Ads campaigns.

- Perform keyword research and competitor analysis.
- Manage Search, Display, Performance Max, and YouTube campaigns.
- Monitor Quality Score, CTR, CPC, CPA, and ROAS.
- Optimize campaigns to improve conversions and reduce acquisition costs. Meta Ads (Facebook & Instagram) - Create and manage Meta advertising campaigns.
- Build audiences, retargeting campaigns, and lookalike audiences.
- Conduct A/B testing for creatives, copies, and audience segments.
- Continuously optimize campaign performance.

Campaign

Strategy & Research - Conduct market and competitor research.

- Develop campaign strategies aligned with client objectives.
- Identify target audiences and customer personas.
- Plan monthly campaign calendars and marketing initiatives. Analytics & Reporting - Track campaign performance using Google Analytics, Meta Business Suite, and Looker Studio.
- Generate weekly and monthly performance reports.




- Analyze KPIs and recommend improvements based on data.

Landing

Pages & Lead Generation - Coordinate with the design and web development teams for landing page optimization.

- Improve lead generation funnels and conversion rates.
- Monitor and optimize customer journeys. Collaboration - Work closely with designers, content creators, and developers.
- Participate in client meetings when required.
- Present campaign performance and strategic recommendations.

Required Skills - Minimum 2 years of experience in Digital Marketing.

- Strong knowledge of Google Ads and Meta Ads.
- Experience with Google Analytics 4 (GA4).
- Familiarity with Google Tag Manager.
- Knowledge of keyword research and SEO fundamentals.
- Understanding of conversion tracking and pixel implementation.
- Experience in campaign optimization and budget management.
- Solid analytical and reporting skills.
- Excellent communication and presentation skills.

Preferred Skills - Experience with Looker Studio.

- Basic knowledge of WordPress.
- Familiarity with CRM systems and marketing automation tools.
- Understanding of AI tools for marketing workflows.
- Experience with lead generation campaigns.

What We Offer - Opportunity to work with clients across multiple industries.

- Exposure to AI-powered marketing strategies.
- Career growth and leadership opportunities.
- Performance-based incentives.
- Friendly and growth-focused work environment.

How to Apply Send your updated resume, portfolio (if available), and details of campaigns you have managed.

Location: Nagercoil Experience Required: 2+ Years

📌 Digital Marketing Specialist (Nagercoil)
🏢 Bitzburg Business Solutions
📍 Nagercoil