Location: Gurgaon

Department: Growth & Digital Performance

Role Type: Full-time, In-office

About the role

As the business scales, we are taking a marketing-first approach to growth, with digital playing a central role across acquisition, activation, and retention. Over time, we have realised that the impact digital can create - across both paid and organic channels - is too significant to be treated as a support function.

We have already worked with external agencies to set up the foundational digital infrastructure - including accounts, tracking, and initial campaigns. However, the pace of experimentation, depth of ownership, and level of integration we now need requires an in-house growth expert who can think long-term, move fast, and own outcomes end-to-end.

This role is being created to take over, strengthen, and scale the existing setup - building a predictable, efficient digital growth engine that directly influences business performance.

Objective To own and scale digital acquisition across paid and organic - driving high-quality leads, improved CAC, and predictable monthly growth through a well-run experimentation and analytics system.

Key Performance Indicators

Predictable Monthly Lead Volume: Consistent, reliable inbound pipeline for Sales

CAC: Overall acquisition efficiency across channels

Core Responsibilities

1. Performance Marketing Ownership Run and scale campaigns across Meta, Google (Search, Display, YouTube, UAC), and emerging channels.

Manage large monthly budgets with forecasting, pacing, and CAC planning. Build and refine multi-channel attribution frameworks using MMPs (Singular).
1. App Acquisition & Store Optimisation

Lead UAC, Play Store/App Store optimisation, app funnel CVR improvement. Drive high-intent app installs.
1.



Organic & Inbound Growth

Own SEO, ASO, and other digital channels growth strategies. Build long-term organic levers to reduce CAC dependency.
1. Creative Strategy & Production Ownership

Own creative pipeline: concept to iterations to A/B testing and scaling winners. Guide designers/editors using data-driven creative insights.

Maintain high creative testing velocity across static, video, UGC, and experiential formats.

1. Growth Experiments

Run a structured weekly experimentation pipeline across: Creatives, Landing pages, Audiences, Funnels, Offers, Pricing tests.
1. Collaboration & Leadership

Work closely with Product, Sales, Creative, and Analytics teams to improve tracking, funnels, and activation flows while ensuring high-quality leads for Sales. Lead and mentor a small team (performance, CRM, analysts), foster a culture of experimentation, and manage external agencies and media partners. Must-Have Skills (Non-Negotiable)

Performance & Channel Skills

Expert in Meta + Google Ads

Deep experience with UAC, app acquisition funnels

SEO

Analytics, Attribution & Martech

Proficient in Singular(MMP), GA4, GTM, CAPI, Metabase, Looker Studio

Strong command over analytics required to run and scale digital performance marketing, with advanced Excel/Sheets skills.

Creative & Communication

Robust creative judgement with the ability to brief designers clearly

Understanding of creative angles, hooks, and performance psychology

What are we looking for:

5-7 years in performance marketing or full-stack growth in a B2B, marketplace, or lead-gen heavy startup

Proven experience managing 50L-1Cr+ monthly budgets

Demonstrated success in lowering CAC and improving LTV:CAC

Experience working directly with founders/leadership (Good to have)

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