Job Purpose To assist in strategic planning, execution, and leadership of the Sales & Marketing function for BOPP products. This role involves driving revenue growth, expanding market share, and ensuring robust customer relationships while aligning with
Key Responsibilities ï
- Assist in developing and implementing sales & marketing strategies for BOPP products.
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- Identify new markets, applications, and growth opportunities in domestic and
international markets. ï
- Support in pricing strategies, promotional campaigns, and product positioning.
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- Drive sales targets and ensure achievement of revenue and profitability goals.
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- Manage key accounts and build long-term customer relationships.
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- Oversee contract negotiations, order closures, and receivables management.
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- Collaborate with marketing teams to develop campaigns, trade shows, and digital
marketing initiatives. ï
- Ensure brand consistency and effective communication of value proposition.
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- Conduct market intelligence on competitors, pricing trends, and customer needs.
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- Provide data-driven insights for decision-making and strategy refinement.
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- Lead and mentor regional sales managers and marketing executives.
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- Foster collaboration between sales, marketing, production, and supply chain teams.
Key Performance Indicators (KPIs) ï
- Achievement of sales revenue and profitability targets.
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- Growth in market share for BOPP products.
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- Customer acquisition and retention rates.
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- Effectiveness of marketing campaigns and brand visibility.
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- Timely execution of strategic initiatives.
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- Team performance and development.
Qualifications & Skills ï
- MBA/PGDM in Marketing or equivalent.
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- 15â20 years in Sales & Marketing, with at least 5 years in flexible packaging/BOPP films.
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- Strong knowledge of packaging industry dynamics, export markets, and sustainability
trends. ï
- Excellent leadership, negotiation, and communication skills.
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- Proficiency in CRM tools, MS Office, and data analytics.
Competency Framework ï
- Strategic Thinking & Business Acumen
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- Customer-Centric Approach
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- Team Leadership & People Development
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- Analytical & Problem-Solving Skills
📌 Deputy Head – Sales and amp; Marketing (BOPP Products) (Sarita Vihar)
🏢 Recex.co
📍 Sarita Vihar
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