- Drive car exchange business through TMA zonal sales teams/new car sales teams in Zones/regions and headquarters
- To maximize the opportunity to sell new cars through exchange lever - retaining existing customers, win back competition customers & to protect the resale value of TML products. Accountable to increase penetration of exchange & scrappage and monetize TMA as a revenue earner tor TML
- In order to be a significant contributor in increasing the market share, ensure customer & channel partner delight, maximize revenues through TMA business & also to ensure profitability of TMA business
- Responsible to drive new growth areas TMA (e.g. collaboration with online marketplace players, building new infrastructure for used cars)
- Establish EV resale eco-system
- Establish new SOPs/Process (e.g. Evaluation, Pricing, Demand creation tools, Website, Digital Marketing etc.) for used cars Personal Profile
Education : Bachelors in engineering/MBA - Full Time Experience : 10 to 12 years of sales/marketing/network experience in Automotive Industry
Relevant experience: Used Car preferred business
Key Responsibilities Responsibility KPI
1.Resale (Tata Motors Assured)
- Drive preowned car volumes, certified & noncertified through teams across India
- Drive TMA business revenues for both dealer & TML ensuring better margins on resale, refurbishment & certification.
Coordinate with all financiers to increase the Repossessed Vehicle business opportunity.
- Tie up with e auction companies (online & physical auctions) & monitor the business progress for better rotation of stocks, in order to build a strong brand and maximize the revenues
2.Resale Value Enhancement:
- Coordinate with network development team to build preowned car retail capability & brand through separate TMA outlets (network) for better price realization.
- Drive implementation of refurbishment & certification process to improve display quality
- Develop buy back schemes for products & fleet customers
- In order to enhance resale value & demand in pre-owned car market.
3.Exchange ((Tata Motors Assured):
- Deploy exchange bonus schemes through retail marketing
- Support & drive new car sales through exchange of old vehicles
- Develop the training content for TMA in coordination with retail training team (network) and deliver the same through Dronas to the field team.
- Coordinate with all the relevant stakeholders, guide the team, design relevant schemes to increase new vehicle sales through exchange.
- In order to build a strong brand and visual identity for Tata Motors Assured in pre-owned car industry & also to add incremental volumes in current car sales.