Customer Marketing Manager

Bangalore | Full-Time | 5–8 Years Experience

ABOUT GOCOMET

GoComet is a Series B logistics technology company helping global enterprises such as Unilever, Honda, Tata Group, Schneider Electric, Sun Pharma, Glenmark, and many more optimize freight spend, automate procurement, and build resilient supply chains.

Our AI-powered platform enables enterprises to manage procurement, planning, execution, visibility, and freight audit on a single platform—delivering measurable cost savings and operational efficiency.

As we accelerate our enterprise growth journey, we're building a world-class Customer Marketing function to transform our existing customer base into our strongest pipeline generation and brand advocacy engine.

THE ROLE

This is a greenfield opportunity to build GoComet's Customer Marketing function from the ground up.

We already work with 50+ enterprise customers across industries including FMCG, Manufacturing, Automotive, Pharmaceuticals, Chemicals, and Industrials. Your mission is to convert these customer relationships into a scalable advocacy engine that drives pipeline, strengthens enterprise credibility, and accelerates revenue growth.

You'll work closely with Marketing, Sales, Customer Success, and Leadership to establish customer advocacy as one of GoComet's highest-converting growth channels.

KEY RESPONSIBILITIES

Build the Customer Reference Engine

- Develop and operationalize a structured customer advocacy and reference program across enterprise accounts.
- Activate 50+ enterprise customers into referral, peer-introduction, and executive reference initiatives.




- Design and execute a DM-to-DM (Decision Maker to Decision Maker) introduction framework to support enterprise sales.

Own the Customer Story & Case Study Program
- Build a scalable library of vertical-specific customer success stories.
- Create compelling case studies featuring leading enterprise brands across Manufacturing, Pharma, FMCG, Automotive, and Industrial sectors.
- Enable Sales and Marketing with proof assets for:
- ABM campaigns
- Enterprise outreach
- Events
- Webinars
- Sales presentations

Drive Customer Advocacy & Executive Engagement
- Recruit customer speakers for:
- Odyssey (GoComet's flagship event)
- Executive roundtables
- Customer webinars
- Industry conferences
- CXO dinners
- Maintain strong customer engagement and consistently high participation rates.

Lead Review & Third-Party Validation Programs

Own GoComet's presence across

- G2
- Gartner Peer Insights
- Capterra
- TrustRadius

Drive continuous review generation while strengthening market credibility and analyst presence.

Enable Enterprise Sales

- Coordinate customer reference calls for strategic opportunities.
- Create reusable customer proof assets that shorten enterprise sales cycles.
- Build and manage a Customer Advisory Board (CAB) to deepen executive engagement.

WHAT SUCCESS LOOKS LIKE Within your first year, you'll have:




- Built a scalable customer advocacy program supporting enterprise GTM.
- Established a thriving customer reference network supporting multiple pipeline initiatives.
- Developed a comprehensive library of industry-specific customer stories.
- Enabled Sales with customer proof across major enterprise opportunities.
- Increased customer participation in events, webinars, and executive engagements.
- Created a sustainable customer review engine across leading B2B review platforms.

WHO YOU ARE

Required Experience

- 5–8 years of experience in Customer Marketing, Customer Advocacy, Field Marketing, Customer Success Marketing, or Product Marketing within a B2B Enterprise SaaS company.
- Experience building or significantly scaling customer advocacy or reference programs.
- Robust stakeholder management skills with the ability to engage senior enterprise executives.
- Excellent storytelling and content development skills.
- Deep understanding of enterprise buying journeys and customer proof strategies.

Preferred Experience Experience working with customers in one or more of the following industries:
- Logistics
- Supply Chain
- Manufacturing
- Procurement
- Automotive
- FMCG
- Pharmaceuticals

WHY JOIN GOCOMET?
- Build and own an entirely new Customer Marketing function.
- Work with some of the world's leading enterprise brands.
- Directly influence enterprise pipeline and revenue growth.
- Collaborate closely with Marketing, Sales, Customer Success, Product, and Leadership.
- Shape one of the most strategic GTM initiatives within the company.

📌 Customer Marketing (Bengaluru)
🏢 GoComet
📍 Bengaluru