Key Responsibilities Manage and grow the brand’s presence across Instagram, Facebook, Pinterest, YouTube, and other relevant social media platforms.

Plan and execute monthly content calendars, social media grids, campaign schedules, and platform-specific content strategies.

Conceptualize and creatively direct fashion campaigns, product photoshoots, catalogue shoots, lifestyle shoots, and festive collection launches.

Develop fresh and engaging ideas for social media posts, reels, videos, stories, carousels, UGC content, and performance ad creatives.

Prepare detailed mood boards, shoot references, visual concepts, scripts, hooks, captions, storyboards, and campaign themes.

Coordinate with graphic designers, photographers, videographers, stylists, influencers, models, and content creators to execute campaigns effectively.

Brief the creative team clearly and ensure that all content follows the brand’s visual identity, communication style, and overall aesthetic.

Stay updated with fashion trends, viral content formats, platform updates, competitor campaigns, and emerging social media trends.

Create content that supports brand awareness, audience engagement, website traffic, customer trust, and overall sales growth.

Work closely with performance marketing, e-commerce, fashion design, and merchandising teams to develop conversion-focused content.

Review and approve posts, reels, videos, captions, and ad creatives before they are published.





Track content performance, engagement, reach, follower growth, clicks, and conversions, and improve the creative strategy accordingly.

Maintain consistency in the brand’s tone, visual language, storytelling, and communication across all digital platforms.

Requirements Strong understanding of fashion aesthetics, visual storytelling, branding, and creative direction.

Hands-on experience in social media management, content creation, campaign planning, and shoot coordination.

Ability to conceptualize and execute fashion photoshoots, product shoots, reels, videos, and digital campaigns.

Good knowledge of Instagram trends, Meta advertising creatives, influencer marketing, UGC content, and short-form video formats.

Proficiency in Canva, Adobe Photoshop, Adobe Illustrator, and basic video-editing tools.

Strong understanding of layouts, typography, colour combinations, composition, and premium fashion presentation.

Ability to write engaging hooks, captions, scripts, campaign communication, and creative briefs.

Good communication, coordination, planning, and time-management skills.

Ability to manage multiple campaigns and deliver high-quality content within deadlines.

Previous experience with a fashion, beauty, lifestyle, luxury, retail, or D2C brand is preferred.

A solid portfolio showcasing social media campaigns, shoots, reels, videos, and creative work is mandatory.

📌 Creative Social Media Executive (Jaipur)
🏢 ADPL
📍 Jaipur