To lead and execute the Group's integrated marketing and social media strategy across all business entities, ensuring consistent brand positioning, high digital engagement, lead generation, and measurable business outcomes.

Key Responsibilities Strategic Marketing

Develop and implement integrated marketing strategies for all Group companies.

Create annual and monthly marketing calendars aligned with business objectives.

Ensure consistent brand identity, messaging, and positioning across all entities.

Social Media Management

Own and manage all social media platforms including Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms.

Plan, create, schedule, and publish engaging content across businesses.

Increase followers, engagement, reach, and conversions through data-driven campaigns.

Monitor social media trends and implement cutting-edge marketing ideas.

Digital Marketing

Plan and execute paid campaigns across Meta, Google, LinkedIn, and other digital platforms.

Improve website traffic, SEO, SEM, email marketing, and online lead generation.

Optimize campaign ROI using analytics and performance metrics.

Content & Creative Management

Coordinate with designers, photographers, videographers, and content creators.

Develop compelling marketing collateral, videos, reels, brochures, and presentations.





Ensure high-quality storytelling that enhances brand visibility.

Performance Analytics

Track KPIs including reach, engagement, lead generation, CAC, ROI, and conversion rates.

Present weekly and monthly performance dashboards with actionable insights.

Continuously optimize campaigns based on analytics.

Cross-Functional Coordination

Work closely with Business Heads, Sales, HR, Operations, and external agencies.

Support product launches, events, campaigns, exhibitions, and corporate communications.

Required Skills

Strong expertise in Social Media Marketing and Digital Marketing.

Hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, SEO, SEM, and Analytics.

Excellent content writing and copywriting skills.

Knowledge of AI-powered marketing tools and automation platforms.

Strong analytical and presentation skills.

Ability to manage multiple brands simultaneously.

Creative mindset with excellent execution capabilities.

Preferred Qualifications

MBA/PGDM in Marketing or equivalent.

5–10 years of experience in Corporate Marketing, preferably managing multiple brands.

Experience in Retail, Hospitality, Financial Services, E-commerce, FMCG, or diversified business groups will be an added advantage.

📌 Corporate Marketing Manager – Social Media & Digital Marketing (Kerala)
🏢 Chemmanur International Jewellers
📍 Kerala