Education Graduate / Postgraduate in Marketing, Mass Communication, Journalism, Consumer Research, Business, or related field.

Company www.plabsventures.com

Experience 3 to 6 Years

Job Task Role

- Develop content strategies based on business objectives, audience behaviour, and platform requirements.
- Research consumer insights, market trends, and competitor content to identify opportunities.
- Create content plans and calendars for LinkedIn, Instagram, blogs, websites, email marketing, and other digital channels.
- Write engaging copy for LinkedIn posts, websites, campaigns, emailers, and marketing communication.
- Work closely with designers, video editors, SEO, Paid Ads, and client servicing teams to execute content plans.
- Review content to ensure quality, consistency, and alignment with brand guidelines.
- Monitor content performance and recommend improvements based on audience engagement and business outcomes.
- Present content ideas and strategies during internal and client meetings.
- Stay updated with content trends, platform changes, AI tools, and emerging marketing practices.

Key Success Metrics

- Improvement in content engagement across platforms.
- Growth in brand visibility and audience engagement.
- Quality and consistency of content delivered across channels.
- Timely delivery of content strategies and campaigns.
- Positive client feedback on content quality and strategic thinking.
- Contribution towards lead generation, brand awareness, and business growth.

Key Skills





- Solid understanding of consumer psychology and audience behaviour.
- Excellent copywriting and storytelling skills.
- Experience creating content strategies for multiple digital platforms.
- Ability to write LinkedIn posts, website copy, campaign messaging, and marketing content.
- Understanding of branding, digital marketing, and content marketing.
- Basic understanding of SEO/paid ads and social media best practices.
- Strong presentation and communication skills.
- Familiarity with AI tools for research and content ideation is an added advantage.

Key Behavioural Traits

- Curious and always eager to learn.
- Creative thinker with a practical approach.
- Strong ownership and accountability.
- Good attention to detail.
- Comfortable working in a fast-paced agency environment.
- Collaborative and open to feedback.
- Strong understanding of people, brands, and storytelling.

Perks/Opportunities

- Opportunity to build content strategies for leading brands across industries.
- Work closely with founders and leadership teams.
- Exposure to branding, performance marketing, SEO, and business strategy.
- High-learning, ownership-driven work environment.
- Career growth into Senior Content Strategist, Brand Strategist, or Creative Strategy roles.

Skills: communication,written communication,content strategist,team management,content writing,content management,client handling,digital marketing,seo

📌 Content Strategist- Mumbai
🏢 P.Labs Ventures
📍 Mumbai