Position : Chief Growth Officer (CGO)

Location: Kochi, Kerala, India

Employment Type: Full time

Position Overview

Filumart is seeking a highly driven and execution-focused Chief Growth Officer (CGO) to lead the company's growth strategy and execution. The CGO will be responsible for driving subscriber growth, seller acquisition, buyer acquisition, revenue growth, brand visibility, and market expansion across India, with future expansion into GCC markets.

The CGO will lead all growth-related functions and ensure every department works towards measurable business outcomes.

Primary Objective

Build Filumart into India's fastest-growing B2B Business Ecosystem by delivering measurable business growth through data-driven execution.

Key Responsibilities

1. Growth Strategy

- Develop and execute the overall Growth Strategy.

- Build quarterly and annual Growth Roadmaps.
- Define and monitor Growth KPIs.
- Lead Go-To-Market (GTM) initiatives.
- Marketing Leadership

- Lead the Marketing Team.

- Manage the SEO Team.
- Coordinate with the Social Media Agency.
- Oversee Performance Marketing.
- Supervise Content Marketing.
- Drive Brand Awareness initiatives.
- Subscriber Growth

Own and deliver subscriber acquisition targets.

Example KPI

- 100,000 registered subscribers within 6 months.
- Seller Acquisition

- Develop seller onboarding programs.

- Increase verified supplier registrations.
- Improve seller activation and retention.
- Buyer Acquisition

- Generate qualified business buyers.

- Improve conversion rates.
- Increase repeat business.
- Commission Agent Network

- Build and manage the Commission Agent Program.

- Recruit and activate regional agents.
- Track agent productivity.
- Influencer & Partnership Development

- Develop influencer campaigns.

- Build relationships with industry associations, chambers of commerce, business communities, educational institutions, and strategic partners.
- Public Relations & Brand Building

- Manage PR initiatives.

- Coordinate media coverage.
- Build founder branding.




- Organize webinars, podcasts, exhibitions, and business networking events.
- Analytics & Performance

Review daily and weekly dashboards covering:

- Website Traffic
- Subscriber Growth
- Seller Registrations
- Buyer Registrations
- CAC
- Conversion Rate
- ROI
- Campaign Performance
- Team Leadership

Lead and coordinate

- Marketing
- SEO
- Social Media
- Performance Ads
- Partnerships
- PR
- Influencer Marketing
- Commission Agent Program
- Growth Analytics

Required Skills

- Growth Strategy
- Digital Marketing
- SEO
- Performance Marketing
- B2B Marketing
- Business Development
- Partnership Management
- CRM
- Analytics
- Leadership
- Project Management
- Budget Management
- AI-powered Marketing Tools

Preferred Experience

- 8–12 years in Growth, Marketing, or Business Development.

- Experience in B2B Marketplace, SaaS, E-commerce, or Technology platforms.
- Proven experience in scaling user acquisition and revenue.

Success Metrics (KPIs)

The CGO's performance will be measured by:

- Subscriber Growth

- Seller Acquisition
- Buyer Acquisition
- Monthly Active Businesses
- Website Traffic
- Organic Search Growth
- Conversion Rate
- Customer Acquisition Cost (CAC)
- Return on Marketing Investment (ROMI)
- Lead-to-Customer Conversion
- Partner Acquisition
- Agent Productivity
- Brand Reach
- Revenue Growth

Leadership Expectations The CGO must:

- Think like an entrepreneur.

- Make data-driven decisions.
- Build high-performing teams.
- Deliver measurable business outcomes.
- Maintain strong execution discipline.
- Submit weekly CEO reports and monthly growth reviews.

First 90-Day Deliverables

- Complete Growth Audit.

- Establish KPI Dashboard.
- Finalize Growth Calendar.
- Optimize marketing channels.
- Launch referral and partnership programs.
- Strengthen the commission agent network.
- Present a 12-month Growth Execution Plan to the CEO.

Core Principle The Chief Growth Officer is not responsible for creating more marketing activity.

The Chief Growth

Officer is responsible for creating measurable business growth.

📌 Chief Growth Officer (Ernakulam)
🏢 Filumart.com
📍 Ernakulam