KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Branding and Improving Brand Equity

- (R) Identify the locations for the hoarding placement, wall paintings etc. and timely distribution of the sales promotion material

- (R) Organize promotional activity as per the plan for Territory in order to drive positive brand equity index

- (R,A) Create awareness of value added services like Mobile Lab, Information Centre, Toll Free Number etc for dealers, retailers and end customers

KRA2 Business Delivery

- (R) Ensure easy availability and replenishment of allied products as per agreed SLAs, communication of pricing, discounts of allied products to UBS outlets

- (R) Ensure the achievement of the sales target for the Depot (including UBS allied products) at agreed price positions

- (R) Ensure timely collection of payments for keeping receivables under control / follow-up for timely collection of payment against sold material in the assigned area

- (R) Explore the possible locations for current inventory points within the assigned territory in line with i2 network analysis

- (R) Follow up with Zonal coordinator-UBS for setting up of UBS of identified counters

KRA3 Business Development

- (R) Work towards increasing the business and profitability of channel partners by helping them in increasing sales from existing customers and in acquisition of more customers

KRA4 Channel Management

- (R)



Collect the security deposit at the time of appointment dealer and enhance it according to the norms of the company and exposure in the market place

- (R) Ensure that UBS outlets deal in all category of products

- (R) Identify channel partners for prospective UBS format and develop UBS stores

- (R) Monitor dealer's / customer's credit worthiness and alert management in case of any adverse developments

- (R,A) Adhere to call cycle plan, collect the orders & payments and update SFA on real time basis

- (R,A) Execute the retailer meets, counter meets for sub dealers in assigned area

- (R,A) Track retailer level sales, stock replenishment through continuous monitoring

KRA5 Competition Tracking

- (R) Obtain first hand information about competitors at retailer level on Cemtrak parameters (NR, DOD, CS, ACV, MS)

KRA6 Customer Service and Responsiveness

- (R) Provide effective customer care service and attend the product and service related queries and resolve grievances as per SLAs to ensure customer loyalty and satisfaction

KRA7 Influencer Management

- (R,A) Organize sales promotion activity at all UBS outlets and promote UBS outlets through technical / sales meet

KRA8 Sales and Marketing Plan

- (R) Derive sales plan with dealer and retailer, product-wise, month wise to ensure desired counter share and market share achievement

📌 Channel Relationship Manager NT (Gujarat)
🏢 UltraTech Cement
📍 Gujarat