- Lead the assigned category within the business.

- Create and develop a long-term plan and marketing strategy in-line with the overall divisional plan.

- Create & lead the NPD roadmap for the category towards achieving long-term vision on Face Wash

- Lead the Creative & Media team and take responsibility for developing and implementing all marketing plans

- Lead marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations

- Analyse and provide consumer, category, and brand information to support channel marketing and sales initiatives

- Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand

- Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company’s business objectives





- Develop annual plans and budgeting for the brand and monitor the expenditure

- Build & Lead team on Face Wash towards achieving the long-term vision

Knowledge

- MBA degree required in Marketing or related discipline, preferably from Premier Institute

Experience

- 8 to 10 years’ experience in FMCG and Consumer healthcare.

- Work experience in personal care will be an added advantage.

Skills

- Good interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles

- Good presentation and writing skills

- Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement

- Should possess robust interpersonal skills and is a relationship builder

- Strategic thinker and creative marketer

- Results oriented with entrepreneurial leanings

📌 CATEGORY MANAGER-INNOVATION (Bengaluru)
🏢 Himalaya Wellness
📍 Bengaluru