About Knya Knya is a funded, fast-growing D2C brand redefining healthcare apparel for contemporary professionals, backed by DSG Consumer Partners. We combine functionality, comfort, and aesthetics to serve a community that deserves more from their workwear. Our culture values ownership, experimentation, speed, and customer obsession.

What Are You Entering Into

Knya is one of India's fastest-growing healthcare apparel brands and we're just getting started. When you join us, you're not filling a seat. You're stepping into a company that is actively being built, where the work you do today shapes what Knya looks like tomorrow.

We're a team of driven people who care deeply about what we're building, move with purpose, and back each other to grow. If you're looking for a place where your contribution is visible, your growth is real, and your work actually matters to the people who wear what we make, this is it.

Role Overview As Category Manager, you own the growth and profitability of your product categories end to end. You decide what we sell, at what price, and how it shows up for the customer. You sit at the centre of design, sourcing, marketing, and operations, turning demand signals and data into a sharper, better-performing assortment.

Key Responsibilities Category Ownership • Own the P&L; for your categories. Drive revenue, margin, and market share against clear monthly and quarterly targets.

- Build and manage the assortment. Decide what to launch, what to scale, and what to phase out based on performance and customer demand.




- Set pricing and manage margins across the range, balancing competitiveness with profitability. Planning & Execution • Own the new product pipeline. Work with design and sourcing to bring the right products to market on time.
- Forecast demand and plan inventory with the operations team to keep bestsellers in stock and dead stock low.
- Partner with marketing to build category campaigns, launches, and promotions that convert. Insight & Growth • Track category performance daily. Turn sell-through, conversion, and returns data into clear actions.
- Benchmark competitors and spot white space we can move into first.
- Bring the voice of the customer into every decision, from fit and fabric feedback to what they wish we made next. Must Haves • 3 to 6 years in category management, merchandising, or buying, ideally in D2C, e-commerce, retail, or consumer goods.
- Strong commercial instinct. You understand P&L;, margins, and what drives a category to grow.
- Sharp with data. Comfortable living in Excel or dashboards and pulling decisions out of numbers.
- Track record of launching or scaling products, not just managing a catalogue.
- Ownership mindset. You move fast, take calls, and hold yourself to the outcome. Good to Have • Experience in apparel, fashion, or lifestyle categories.
- Hands-on experience with marketplaces like Amazon, Myntra, or Nykaa alongside a D2C website.
- Comfort working in a startup where the playbook is still being written. If interested, kindly share your resume at [email protected]

📌 Category ManagerC (Mumbai)
🏢 Knya
📍 Mumbai