Responsibilities & Key Deliverables

Role Purpose The Business Development Manager (BDM) / Current Age Sales Manager will serve as the analytics and business effectiveness partner to the Zonal Manager. The role is responsible for driving data-led decision-making, enhancing sales productivity, identifying growth opportunities, strengthening performance governance, and championing digital transformation initiatives across the zone.

The incumbent will act as the single point of contact for business analytics, performance tracking, market insights, sales effectiveness, and adoption of digital tools to improve business outcomes.

Key Responsibilities

1. Business Analytics & Performance Management

Act as the single source of truth for all zonal business data, analytics, dashboards, and performance reporting. Monitor and analyze key business KPIs including: Primary Sales, Secondary Sales, Product-wise Performance, Distributor Performance. Market Development Initiatives, Retail Growth Drivers, Retailer & Mechanic Loyalty Programs, Digital Adoption Metrics and Sales Team Productivity Indicators

Develop and continuously enhance business dashboards to enable real-time decision making.

Ensure accuracy and integrity of business data through regular validation and reconciliation with Head Office reports.

Proactively identify performance gaps, key trends, risks, and growth opportunities through data-driven insights.

1. Strategic Decision Support to Zonal Manager

Partner closely with the Zonal Manager in driving business performance and growth initiatives. Provide actionable insights on: Territory-wise performance gaps, Distributor opportunities, Category and product interventions, Market opportunities, Emerging business trends and Competitive developments

Facilitate structured monthly, quarterly, and annual business reviews.

Create performance scorecards, management dashboards, review decks, and executive presentations.





Support strategic planning and execution of business priorities for the zone.

1. Sales Productivity & Capability Enablement

Provide analytical support to field sales teams through meaningful reporting, visualization, and insight generation. Design and deploy tools, trackers, and automated reports to improve field team effectiveness.

Enable sales teams to Review territory performance, Track target achievement, Evaluate distributor effectiveness, Monitor retailer coverage and Identify opportunity pockets and growth levers

Minimize manual reporting efforts by increasing automation and self-service analytics.

1. Digital Transformation & Technology Adoption

Serve as the zonal champion for digital transformation initiatives. Collaborate with IT, Digital, Analytics, and Sales Excellence teams for: Business requirement gathering, User acceptance testing (UAT) and Deployment and adoption of digital solutions

Drive implementation and adoption of sales automation, CRM, and analytics platforms.

Support capability building initiatives focused on analytics, digital tools, and technology-driven decision making.

Preferred Industries

Engineering

Auto / Auto Equipment

Automobile

Auto Components

Education Qualification

MBA; Bachelor of Engineering

General Experience

8-10 years of relevent experience

Critical Experience

Technology & Digital Skills

Advanced Microsoft Excel

Power BI / Tableau / Business Intelligence Platforms

PowerPoint & Data Storytelling

Dashboard Development & Automation

SAP / ERP Systems

CRM Platforms

Sales Force Automation Tools

Digital Adoption & Change Management

Analytical Skills

Data Analysis & Interpretation

Business Forecasting

Trend Identification

Root Cause Analysis

Problem Solving

System Generated Core Skills

Communication Skills

Financial Concepts

Forecasting

Interpersonal Skills

Leadership Skills

Microsoft Office

Negotiation

SAP

Teamwork

Demand Management

System Generated Secondary Skills

Job Segment: Engineer, Engineering

📌 Business Development Manager - Bazaar Sales (Kolkata)
🏢 Mahindra u0026 Mahindra
📍 Kolkata