Role Profile: Associate – Business Development & Brand Growth

Location: Bengaluru (Corporate Office & Field Strategy)

Compensation (CTC): Upto INR 5,00,000 Per Annum

Corporate Overview

TAD – The Amazing Desi is a rapid-growing, disruptive brand in the Indian FMCG sector, modernizing traditional flavors for the next generation of consumers. Backed by a high-velocity startup culture,

TAD offers young management graduates immediate ownership of business verticals, rapid career progression, and direct mentorship from the executive leadership team.

Role Objective

As a Business Development Associate, you will lead regional market expansion. Your role combines

B2B territory management (onboarding premium retail and corporate accounts) with leading high-

impact, direct-to-consumer experiential brand setups across premium lifestyle fests, corporate hubs, and major events in Bengaluru.

Key Strategic Responsibilities

- B2B Market Penetration: Pitch to, onboard, and manage relationships with premium supermarkets, key retail accounts, and distribution networks.
- Experiential Brand Activations: Conceptualize, launch, and directly oversee the end-to-end operations of TAD's high-footfall micro-retail setups and experiential brand spaces at city events.
- On-Ground Consumer Strategy:



Lead live product storytelling and consumer interaction at our activation zones to optimize direct sales velocity and capture market feedback.
- Account Analytics: Track regional sales volume, manage inventory distribution, and analyze field data to drive local pricing and marketing strategies.

Candidate Profile

- Exceptional communication, high emotional intelligence, and sharp negotiation skills.
- Entrepreneurial mindset—comfortable leading on-ground operations and managing live project spaces.
- Fluency in English; knowledge of the local market vernacular (Kannada) is highly advantageous for regional execution.
- Must possess high agility, drive, and a personal two-wheeler for market mobility.

Compensation & Benefits Structure

We believe in a highly meritocratic culture that disproportionately rewards performance. The compensation architecture is structured as follows:

- Fixed Base Component: Upto INR 3,00,000 Per Annum
- Performance-Linked Variable Pool: Upto INR 2,00,000 Per Annum (Milestone-based incentives tied directly to territory revenue growth, activation performance, and distribution milestones).
- Field Support Allowance: Food and Fuel components paid over and above the CTC based on active market days.

Selection Process

- Profile Shortlisting & first round of discussion
- Case Presentation / Group Discussion (Market Strategy)
- Final Interview with the Founders

📌 Business Development and Brand Growth (Bengaluru)
🏢 TAD The Amazing Desi
📍 Bengaluru