Key Responsibilities

? Marketing Campaign Strategy & Audience Development

- Design data-driven marketing strategies for banking products based on historical campaign performance.
- Develop AI/ML models to optimize campaign ROI and customer targeting.
- Build and validate campaign audiences aligned with approved strategies.

? Campaign Performance Analysis & Reporting

- Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
- Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
- Perform segmentation using decision trees and clustering techniques.
- Execute statistical A/B testing to evaluate campaign effectiveness.

- Translate client requirements into technical specifications and deliver data-backed solutions.
- Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Key Responsibilities ? Marketing Campaign Strategy & Audience Development

- Design data-driven marketing strategies for banking products based on historical campaign performance.
- Develop AI/ML models to optimize campaign ROI and customer targeting.
- Build and validate campaign audiences aligned with approved strategies.

? Campaign Performance Analysis & Reporting





- Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
- Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
- Perform segmentation using decision trees and clustering techniques.
- Execute statistical A/B testing to evaluate campaign effectiveness.

- Translate client requirements into technical specifications and deliver data-backed solutions.
- Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Required Skills & Qualifications

- Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
- Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
- Proficient in SAS, SQL, and/or Python for data manipulation and analysis.
- At least 1 year of experience in building dashboards using Tableau or Power BI.
- Solid analytical thinking, problem-solving, and data storytelling skills.
- Excellent communication and interpersonal abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience in the banking or financial services sector is a strong plus.

Certifications in SAS or Tableau are advantageous.

📌 Business Analyst (Gujarat)
🏢 EXL Talent Acquisition Team
📍 Gujarat