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Jhunjhunu, Rajasthan, India

RR Nagar, Bengaluru, Karnataka, India Posted on Jul 29, 2026 Apply now BTL Executive – Tractor CentersKey Result Areas (KRAs)- Execute BTL marketing campaigns as per the monthly marketing plan.

- Conduct dealer activations, farmer engagement programs, and local events.
- Generate quality leads through on-ground marketing initiatives.
- Strengthen brand visibility across assigned territories.
- Coordinate with sales, marketing, and channel partners for campaign execution.
- Monitor campaign effectiveness and submit timely reports.
- Ensure optimum utilization of the assigned marketing budget.Key Performance Indicators (KPIs)- Number of BTL activities executed per month.
- Leads generated through BTL campaigns.
- Lead-to-sales conversion rate.
- Event execution within planned timelines and budget.
- Increase in brand reach and customer engagement.




- Dealer and stakeholder satisfaction score.
- Timely submission of campaign reports and MIS.
- Cost per lead (CPL) achieved within the target benchmark.What we look forBTL Marketing & Brand Activation
- Event Planning & Execution
- Field Marketing
- Dealer & Channel Partner Management
- Farmer Engagement & Rural Marketing
- Lead Generation
- Campaign Planning & Coordination
- Market Research & Competitor Analysis
- Vendor Management
- Robust Communication & Interpersonal Skills
- Relationship Management
- Negotiation Skills
- Problem-Solving & Decision-Making
- Time Management
- MS Excel, PowerPoint & Google Sheets
- MIS Reporting
- Budget Management
- Team Coordination
- Willingness to Travel Extensively
- Self-Motivated with a Results-Oriented Approach Apply now See more open positions at Tractor Junction

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