Role & responsibilities

- Create and execute quarterly/ annual marketing plan in line with clear brand and product objectives for markets in North.

- Execution of strategic IPs for Northern markets and work with ad sales teams to get external sponsors on board for the same.

- Support internal teams for circulation enhancement by execution of consumer promotion activities.

- Execute insights-based initiatives for strategic national projects for enhancing Brands equity and engagement as well as for current audience aggregation across platforms.

- Bring to the table a digital native perspective to the Brand plans.

- Creative development using AI tools with internal/external teams.

- Work with external partners for development and execution of media plans and on-ground activation.

- Responsible for competitive tracking, data analysis and generation of MIS reports.





Preferred candidate profile

- MBA from Tier 2 institute with 10+ years hands on experience in Brand Management.

- Marketing experience across Brand communications, Performance marketing / Growth marketing, social storytelling. Strong data-orientation and native digital marketing skills a must.

- Cross media execution experience is also necessary.

- Very high bias for action, ability to navigate ambiguity and high grit.

- Ability to smoothly operate in a fast-changing environment with multiple stakeholders. Strong communication & stakeholder-management skills.

- Strong analysis and presentation abilities, knowledge of measurement tools and techniques, hunger of learning.

📌 Brand Manager (Delhi)
🏢 Bennett Coleman u0026 Co. Ltd. (The Times of India)
📍 Delhi