Role Overview

We are looking for a Brand Designer who can lead end-to-end brand creation and shape compelling visual identities for modern businesses. This is a project-based role where you will not only design but also define brand strategy, guide creative direction, and ensure cohesive execution across all touchpoints

. You will work closely with internal teams and clients to translate business goals into distinct, scalable, and high-impact brand systems

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Key Responsibilities****Brand Strategy & Direction

- Lead brand discovery and define overall creative direction
- Understand business goals, audience, and positioning
- Conduct competitor and market analysis
- Develop mood boards and visual territories
- Translate insights into clear brand narratives and design directions

Creative Leadership

- Own and drive the entire branding process from concept to execution
- Present and defend creative concepts with robust rationale
- Ensure consistency and quality across all deliverables
- Mentor/guide designers (if applicable) and review outputs
- Maintain a high bar for design excellence and innovation

Brand Identity Development

Oversee and/or design

- Logo systems
- Color palette and visual language
- Typography systems
- Iconography and graphic elements
- Overall brand style and tone

Brand Guidelines & Systems

- Develop comprehensive and scalable brand guidelines
- Define rules for logo usage, colors, typography, and imagery
- Ensure adaptability across digital and offline channels
- Build systems that support long-term brand consistency

Applications & Experience Design Guide and/or create applications across:

- Website design direction (homepage and UI style)
- Social media (feeds, carousels, reel covers)
- Marketing creatives and campaigns




- Print and physical branding (business cards, packaging, etc.)

Ensure all applications align with the brand narrative and strategy. Delivery & Handoff

- Oversee final asset delivery and quality control
- Ensure all files are structured, organized, and scalable
- Deliver assets in required formats (Figma, AI, PSD, SVG, PNG, JPG, PDF, Canva if needed)
- Maintain documentation for future brand use

Requirements

- Strong portfolio showcasing end-to-end branding projects
- Proven experience in creative direction or senior brand design roles
- Deep understanding of branding, storytelling, and visual systems
- Expertise in Figma and Adobe Creative Suite
- Exceptional typography, layout, and composition skills
- Ability to think strategically and execute visually
- Strong presentation and client communication skills
- Ability to manage timelines and multiple projects independently

Deliverables

Each project should include

- Brand Discovery & Strategy Summary
- Mood Boards & Creative Direction
- Logo & Identity System
- Brand Guidelines (Brand Book)
- Social Media & Marketing Templates
- Website Style Direction / UI Kit
- Mockups & Real-world Applications
- Source Files & Organized Asset Library
- Export-ready Assets

Preferred Experience

- Experience working with agencies or branding studios
- Exposure to startups and scaling brands
- Industry experience in SaaS, healthcare, hospitality, retail, or consumer brands
- Understanding of UI/UX and digital-first branding
- Familiarity with AI-assisted creative workflows

What We’re Looking For Someone who doesn’t just design - but thinks, directs, and builds brands with intent

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You should be able to take ownership, challenge briefs, and deliver work that is strategic, distinctive, and execution-ready

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📌 Brand Designer (India)
🏢 StratGo Media
📍 India