06 Aug
|
Tyre News Media
|
Raver
06 Aug
Tyre News Media
Raver
People & Careers BKT Tyres Appoints Guido Boerkamp President for Global Product Published: September 3, 2025 Author: James Lockwood BKT Tyres names Guido Boerkamp to lead global product management. BKT Tyres has appointed Guido Boerkamp as President for Global Product, effective September 2025. The move follows his departure from Apollo Tyres in Febuary 2025 and underscores BKT Tyres’ focus on off-highway product leadership across agriculture, construction and industrial markets.
What Boerkamp’s appointment means for BKT Tyres BKT Tyres has brought in Boerkamp to oversee global product strategy, lifecycle and portfolio alignment across regions. His remit spans off-highway and specialist tyres, with a mandate to sharpen competitiveness in OE and replacement channels while supporting the company’s multi-year growth ambitions. Recent BKT Tyres developments BKT Tyres outlined a 2030 roadmap in August, targeting broader category participation and higher global sales.
See Tyre
News’ coverage of BKT’s 2030 strategy for detail on growth priorities and product mix.
In Europe, leadership changes continue: BKT Europe named Paolo Mantovani to lead OEM Industrial &
• OTR, strengthening its OE interface and regional execution. This supports the global product agenda Boerkamp will now direct. Boerkamp brings three decades of experience spanning product development, business management and strategy in off-highway tyres. That background is expected to accelerate BKT Tyres’ response to OE fitment needs and the evolving performance requirements of agricultural, industrial and construction fleets, while maintaining coherence in the brand’s global product architecture. Career note Before joining BKT Tyres, Boerkamp served as Director of the Off-Highway Tyres Division in Europe at Apollo Tyres, exiting the role in Febuary 2025. Tagged with:
BKT Tyres, Guido Boerkamp, off-highway tyres, original equipment, agricultural tyres, industrial tyres, construction tyres, product management, OE fitments, tyre industry, leadership moves Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media. Let's Shape the Future of the Tyre Industry Together Whether you're launching a product, sharing innovation, supporting sustainability initiatives or looking to engage with the global tyre industry. Contact us ADVERTISEMENT Latest News Market Intelligence Bio-Based Feedstocks Open Current Route to Rubber Decarbonisation People &
• Careers Chris Follows Takes on Snowdon for The Albion Foundation People &
• Careers Nexen Tire Extends European Leadership Restructure Market Intelligence Global Tyre Recovery Rates Mask Wide Circularity Gap Fleets &
• Operators TireCheck INSCAN Automates Commercial Tyre Inspections Global News Future Tyre Industry Hub Weekly: Traceability, Data and Materials Supporting the Future of the Tyre Industry Join the organisations supporting the daily conversations shaping the future of the tyre industry. Become an Official Sponsor People &
• Careers BKT Tyres Appoints Guido Boerkamp President for Global Product Author: James Lockwood Featured Stories BKT Q1 Sales Reach Record as India Drives OHT Growth Maxam Adds 50/65R51 Size to MS501 MineXtra Range Longxing Starts Sustainable Carbon Black Supply to Europe Anyline Automates Tyre Sidewall Capture in TireBuddy Update Chris Follows Takes on Snowdon for The Albion Foundation UK All-Season Tyre Volumes Fall 9.8% in 2025 RAM Tracking and Klipboard Unite Fleet and Job Platforms Europe’s Synthetic Rubber Forecasts Point to Steady Tyre Demand Pirelli, Continental and Sailun Show Growing All-Season Choice ADVERTISEMENT ADVERTISE HERE
📌 BKT Tyres Appoints Guido Boerkamp President for Global Product (Raver)
🏢 Tyre News Media
📍 Raver