Role Overview

We are seeking a Marketing Engineer to support our AEO/GEO (Answer Engine Optimization / Generative Engine Optimization) program across our brand portfolio. This is an execution-focused role responsible for auditing, implementing, and optimizing onsite content, product feeds, schema markup, bot access, and measurement against AEO/GEO strategy and goals defined by the client team.

Impact of the Role

- Support the execution and optimization of AEO/GEO initiatives across multiple brands.
- Improve content discoverability, structured data quality, and AI crawler accessibility.
- Drive visibility, citation share, and AI-attributed traffic through effective implementation and measurement.
- Ensure accuracy, consistency, and quality across AI-generated content, schema, and feed enrichment outputs.

Technology Platforms You Will Work On

- Schema.org and JSON-LD structured data implementations.
- Product Information Management (PIM) systems and product feed pipelines.
- AI crawler and bot access management technologies, including robots.txt and meta directives.
- CDN platforms such as Akamai, Cloudflare, Fastly, or equivalent.
- SEO and monitoring tools including Semrush, Ahrefs, Google Search Console, Screaming Frog, Sitebulb, and web analytics platforms.
- AI-driven workflow tools such as Airtable or equivalent.
- AI tools including ChatGPT, Claude, or equivalent.

Key Responsibilities

- Conduct AEO/GEO audits across brand websites covering content structure, schema implementation, product feed completeness, and bot accessibility. Document findings and recommendations.
- Implement onsite content optimizations including QA blocks, comparison content, atomic answers, and freshness signals.
- Implement and maintain schema.org and JSON-LD markup across product, category, and editorial pages.
- Execute product feed enrichment and attribute updates across PIM and feed pipelines.




- Configure and maintain AI crawler access policies.
- Review and analyze CDN bot traffic logs and recommend adjustments.
- Review AI-generated content drafts, schema suggestions, and feed enrichment outputs before publishing.
- Operate within AI-driven workflow tools for task routing, content QA, and publishing.
- Monitor and report on AEO/GEO metrics including citation share, AI visibility, traffic, and revenue.
- Support A/B test setup, execution, and result documentation.
- Collaborate with merchandising, content, SEO, and platform engineering teams.
- Maintain implementation documentation and technical reference materials.

Qualifications

- 4+ years of experience in technical SEO, marketing engineering, or related roles.
- Strong SQL skills; working knowledge of Python.
- Hands-on experience implementing schema.org and JSON-LD structured data at scale.
- Experience with PIM systems and product feed management.
- Working knowledge of robots.txt configuration and AI bot access policies.
- Familiarity with CDN bot traffic log analysis.
- Understanding of LLM retrieval and citation mechanisms.
- Experience with Semrush, Ahrefs, Google Search Console, Screaming Frog, Sitebulb, and analytics platforms.
- Experience with AI-driven workflow tools such as Airtable.
- Ability to review and QA AI-generated content and structured data.
- Experience with A/B testing setup and reporting.
- Daily use of AI tools such as ChatGPT or Claude.
- Solid documentation and collaboration skills.
- Retail or e-commerce catalog experience.
- Experience with citation tracking platforms.
- Experience working with multi-brand portfolios.
- Ability to work with overlap into US Pacific working hours.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Engineer (Pune)
🏢 Williams Sonoma
📍 Pune