1) Job Purpose:

Write the purpose for which the job exists (in 23 lines)

The purpose of this job is to execute sales operations through the DSA channel in line with branch plan and objectives by interfacing with DSA partners and end customers to achieve targets. This role coordinates with Risk, Operations and Sales Goverce teams to ensure compliant and efficient sales operations and portfolio health. It also drives and executes crossselling of ABHFL and ABFC products/ solutions as per branch level objectives.

2) Dimensions:

Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.

Business Workforce Number

Unit Workforce Number

Function Workforce Number

Department Workforce Number

Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter

3) Job Context Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business / Unit / Function / Department / Section

Organizational Context

Key Aspects:

- To build and tap DSA network in order to achieve targets considering factors impacting DSA relationships such as competitor offerings/ terms, existing relationships, mutually beneficial propositions, etc.
- To upgrade ficial operational know how on industry dynamics, effective negotiation and relationship building, and efficient loan processing for maintaining lasting relationships with DSAs and customers while ensuring portfolio health and profitability




- To drive loan conversion/ sanction/ utilization rates and ensure an appropriate sourcing funnel to meet targets
- To ensure credit quality, effective portfolio selection/ prescreening, and work closely with Risk team members to minimize potential NPAs while driving sales and maintaining DSA relationships
- To ensure compliant sales operations at all times, despite sales pressures and market cycles

Enabling Skill Sets Qualifications

- Critical skill sets required to meet these challenges include commercial acumen, team management and communication, productmarket awareness, and execution skills.
- Education experience required to fulfil this profile are a graduate with minimum 6 7 yrs of total sales experience in the Banking/ NBFC space, of which at least recent 3 4 yrs experience should be in HFC sales with positive exposure to DSA channel.

4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4 7 key result areas)

Key Result Areas

Supporting Actions

Sales Planning and DSA Management

- Define and execute a plan for target achievement in conjunction with ASMABHFL, considering competitive forces and local trends




- Scan the local market and competitor offerings on a periodic basis, and work closely with DSA network to tweak efforts accordingly
- Constantly review DSA network for effectiveness and drive operational efficiencies to ensure active DSA relationships are working optimally to achieve business objectives
- Provide data for and compile periodic MIS reports for disbursements, profitability, DSA performance, NPAs, market expansion, etc. ; also use insights to provide DSA partners feedback proactively

Customer Acquisition/ Engagement

- Identify local business growth opportunities, and refine DSA engagements accordingly
- Work closely with DSA partners on identified prospects for relationship origination by deploying a partnership mindset and sharing product characteristics and USPs effectively to drive favorable closure and customer satisfaction
- Communicate with inprocess prospects and DSA partners to ensure clarity on transaction status and proactively drive for operational compliance to ensure timely approvals
- Deploy schemes to drive DSA engagement, sales and profitability, ensuring dual focus on sales expansion and cost optimization

Operational Effectiveness

- Track and ensure efficient DSA business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)
- Drive process efficiencies

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Sales Manager (Pune)
🏢 Aditya Birla Insulators
📍 Pune