Company Description Eggfirst Advertising and Digital Marketing Agency is India’s leading semi-urban and rural specialist full-service advertising agency, focused on Tier 2/3 and rural markets. The agency combines creative storytelling with robust capabilities in digital advertising, mainstream creative, and celebrity integration for renowned brands across categories. Established in 2004, Eggfirst has executed more than 2,700 brand campaigns driven by deep consumer insight, impactful creativity, and effective media outreach across “Bharat.” Through initiatives like the “Eggfirst Chalo Rural Conclave & Awards,” the agency actively contributes to the rural growth story by connecting brands and businesses serving these markets.

Known for collaborations with major celebrities and a strong conviction-led work ethic, Eggfirst is a trusted partner for brands aiming to connect with rural and semi-urban consumers.

Role Description The AVP – Business Development is a full-time, on-site role based in Mumbai, responsible for driving growth for Eggfirst in Tier 2/3 and rural markets across India. This role involves identifying and developing new business opportunities, building a strong sales pipeline, and leading client acquisition efforts for advertising and digital marketing services. The AVP will oversee end-to-end business planning for key accounts, including proposal development, pitch presentations, and strategic partnerships aligned with the agency’s rural and semi-urban focus.





Day-to-day responsibilities include managing client relationships, collaborating with internal teams on solutions, negotiating contracts, and ensuring revenue targets are met. The role also requires tracking market trends, representing the agency at industry events and rural-focused initiatives, and contributing to long-term growth strategies.

Qualifications

Demonstrated expertise in New Business Development and Sales, with a track record of meeting or exceeding revenue targets in advertising or digital marketing.

Strong Business Planning skills, including pipeline management, forecasting, and strategic account growth planning.

Experience in Contract Negotiation, with the ability to structure win-win agreements and manage commercial terms effectively.

Proficiency in Account Management, including relationship building, client servicing, and cross-selling or upselling integrated solutions.

Solid understanding of Tier 2/3 and rural markets in India, with the ability to translate consumer insights into business opportunities.

Excellent communication, presentation, and interpersonal skills, with comfort engaging senior stakeholders and brand leaders.

Ability to work on-site in Mumbai, collaborate with cross-functional internal teams, and travel as needed for client meetings or market visits.

Preferred: Bachelor’s or Master’s degree in Business, Marketing, or a related field, and prior experience in an advertising or digital agency environment.

Preferably from an advertising agency.

📌 AVP - Business Development (Mumbai)
🏢 Eggfirst Advertising and Digital Marketing Agency - Specialist in Tier 2/3 u0026 Rural markets of India
📍 Mumbai