People & Careers Atturo's Humorous Digital Campaign Wins Three IAC Awards in 2025 Published: May 1, 2025 Author: Luke Redfern Atturo's Award-Winning Digital Campaign Reframes Tyre Marketing for the Digital Age Atturo Tire Corp. and creative partner TMV Group have received major industry recognition at the 2025 Internet Advertising Competition (IAC) Awards, securing three category wins for their character-led “Atturo Andy” digital campaign. The campaign’s bold departure from typical tyre advertising signals a shift toward more human-centric and engaging marketing strategies in the automotive sector.

Triple

Recognition for Online Video Excellence The “Atturo Andy” campaign earned top honours in the following categories: ▪ Best Automotive Online Video Campaign ▪ Best B2B Online Video Campaign ▪ Best Mobile Online Video Campaign These awards recognise creativity, effectiveness and strategic execution across online advertising platforms, placing Atturo among the top performers in digital brand storytelling for 2025. Humour and Humanity in a Crowded Market At the heart of the campaign is a fictional, comedic tyre salesman — “Atturo Andy” — brought to life through a series of digital shorts. With a distinctive visual style and character-driven humour, the campaign aimed to disrupt conventional tyre advertising approaches.

Atturo President Michael

Mathis said the strategy was intentionally designed to challenge clichés within the sector and stand out in a crowded digital environment. The result was a series that blended brand messaging with accessible humour, making it relatable for both trade and consumer audiences.

Tangible Business

Impact from Creative Risk The Results Backed Up The Campaign’s Creative Ambitions: ▪ 140% increase in website traffic ▪ 100% growth in dealer locator (“Where to Buy”)



usage ▪ Over 35% rise in unit sales These figures highlight the commercial potential of well-executed creative strategy in a B2B context — often overlooked in the tyre industry’s digital marketing efforts. TMV Group credited the results to close collaboration with Atturo and a shared appetite for creative risk. “It was about being smart, strategic and willing to break the mould,” said TMV Managing Partner Joe Morden. Part of a Broader Digital Shift in Automotive Advertising The IAC Awards are regarded as a key benchmark in online marketing performance. Winning across automotive, B2B and mobile categories positions the Atturo-TMV collaboration as a case study in up-to-date tyre marketing — combining storytelling, platform adaptability and data-driven results. ‍ The Atturo Andy campaign reflects a growing trend in the tyre industry: moving away from product-only messaging toward smart digital narratives that engage audiences across channels. As the sector invests more in smart sensors, EV-specific solutions and sustainability messaging, digital creativity will become a key differentiator, not just for consumer engagement, but for measurable business impact. This campaign also shows how humour and authenticity can work in B2B communications, especially when paired with mobile-optimised content and multi-platform strategy. ‍ ‍ Tagged with: Atturo Andy campaign, IAC Awards 2025, tyre marketing, B2B digital strategy,



automotive online video, TMV Group, smart advertising, tyre sales growth ‍ Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media. Let's Shape the Future of the Tyre Industry Together Whether you're launching a product, sharing innovation, supporting sustainability initiatives or looking to engage with the global tyre industry. Contact us ADVERTISEMENT Latest News Market Intelligence Bio-Based Feedstocks Open New Route to Rubber Decarbonisation People &

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