JOB SUMMARY To execute the plans developed for the market. Be responsible for Sales Volume, Market Shares, and Distribution.

KEY RESPONSIBILITIES To develop a suitable marketing strategy and action plan for the area – consistent with the share and volume objectives of the business. To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values. To monitor the field marketing budget for its effective utilization and undertake course-correction if required.

Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands. To develop and manage vendors for signage, merchandising equipment etc. To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.

To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company’s/ brand’s image in the course of conducting various consumer/ trade promotions. Assist in and co-ordinate local level market research activities in co-ordination with the Manager – Promotions. To maintain close liaison with other departments (esp. marketing) in order to ensure good communication and implementation.

To participate and be involved in the key decision-making for the regional management. Data management and sharing with sales team, Sales head, RMM and RH (mainly for activation, PR assets etc)

INTERACTIONS INTERNALLY





With Marketing/ Activation for planning and execution of Promotions, installation and maintaining of signage.

State Heads for guidance and approvals

With the Zonal SDM for systems/ formats/ SRS

Follow up with sales team with regards to activation/promotion etc

EXTERNALLY

Create and maintain relations with high net worth individuals/ opinion leaders who are either consumers/ potential consumers

Maintain healthy relationship with the vendor &Trade; Partners

PROFILE DETAILS

QUALIFICATION

Preferably an MBA in the age group of 26-30 with 2 - 6 years of experience in the FMCG industry

EXPEREINCE

MBA from a premier/ non-premier institute with 2 to 6 years of experience preferably with an FMCG company, with at least 1-2 years in the Marketing/Promotions function (product management/ advertising agency).

Analytical ability: analyze market data

Ability to liaise at all levels internally and externally

Experience in event management preferable. Knowledge and experience of consumer and trade promotions

BEHAVIOURAL SKILLS (Both essential & desirable):

Versatile and creative

Exceptional social and communication skills, well groomed, with a pleasing personality An individual with high energy and enthusiasm Willing to travel extensively

Good inter-personal skills

Working knowledge of branding opportunities through signage, printing, consumer gifting etc.

Should have an eye for detail and a penchant for quality execution – perfectionist – should seek to improve upon everything

Self-starter with high energy and confidence

Should be flexible in approach

Job Posting End Date

2026-08-19

Target Hire Date

2026-07-24

Target End Date

📌 Assistant Manager - Regional Commercial Activation (Chennai)
🏢 Pernod Ricard
📍 Chennai