Role & responsibilities

- Lead and manage a team of Sales Officers (SO) and Pilot Salesmen (PSM) to drive overall territory performance

- Ensure achievement of primary & secondary sales targets for the assigned area

- Plan and execute strategies to expand into new areas and markets

- Drive new distributor appointments and strengthen existing distribution network

- Monitor and improve sales productivity, coverage, and outlet reach

- Conduct regular market visits to ensure strong on-ground execution

- Guide team in beat planning, route optimization, and outlet servicing

- Track competitor activities and implement counter strategies

- Ensure proper stock availability and demand planning across distributors

- Review team performance through daily, weekly,



and monthly reviews

- Support and guide team in achieving collection targets and payment follow-ups

- Drive new product launches and ensure successful market penetration

Coach, mentor, and develop team members for better performance

Preferred candidate profile

- Solid team handling & leadership skills

- Excellent sales planning and execution ability

- Good understanding of FMCG distribution and market dynamics

- Strategic thinking with execution focus

- Strong analytical and problem-solving skills

📌 Area Sales Manager (Kanpur)
🏢 RSPL Group
📍 Kanpur