Designation: Area Sales Manager (ASM) – OOH / Institutional & Distributor Sales

Location: Mumbai

Role Summary

The Area Sales Manager (ASM) is a volume-driven execution role responsible for distributorled institutional sales across semi-organised and unorganised channels. Appointing HORECA

Distributor, Creating Distributor Infrastructure.

This role is about coverage, billing, activation, and throughput. The ASM ensures that once an account is converted (directly or by KAM), sales actually happen on the ground.

Key Responsibilities (KRAs)

 Develop distributor sales Team

 Appoint, manage, and drive distributor performance

 Generate volume & value through distributors in time with plans

 Lead and manage Sales Executives

 Ensure secondary sales, visibility, and activations

 Roll out converted key accounts across:

o Multiple branches o Multiple locations

 Execute KAM-converted accounts on ground

 Manage distributor stock, schemes, and rotations

 Achieve monthly volume & value targets

I

Ideal candidates should come from high-volume, distributor-driven businesses:

📌 Area Sales Manager (Kolkata)
🏢 EVITO
📍 Kolkata