Role & Responsibilities

- Develop and execute the company's sales strategy to achieve business growth and revenue targets.

- Lead, mentor, and manage the Regional Sales Managers (RSMs), Area Sales Managers (ASMs), Sales Officers, and distributor network across India.

- Drive sales growth through General Trade (GT), Modern Trade (MT), Institutional Sales, and E-commerce channels.

- Appoint, develop, and strengthen distributors, super stockists, and channel partners in new and existing markets.

- Monitor sales performance, primary and secondary sales, market coverage, and product availability.

- Prepare monthly, quarterly, and annual sales plans, budgets, and forecasts.

- Analyze market trends, competitor activities, and customer feedback to identify current business opportunities.

- Build and maintain strong relationships with key distributors, retailers, and institutional clients.

- Coordinate with the Marketing, Production, Supply Chain, and Finance teams to ensure smooth business operations.

- Ensure timely collections, credit control, and effective inventory management across the distribution network.

- Conduct regular market visits to review field performance and provide coaching to the sales team.

- Review sales KPIs, distributor productivity, market share, and profitability through MIS reports.





- Lead new product launches and drive successful market penetration.

- Build a high-performance sales culture focused on accountability, customer satisfaction, and business excellence.

Preferred Candidate Profile

- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field. MBA (Sales/Marketing) will be preferred.

- 10-15+ years of experience in FMCG sales, with at least 5 years in a Sales Head/National Sales Manager/Regional Sales Leadership role.

- Proven experience in handling Pan-India sales operations and distributor management.

- Strong understanding of FMCG distribution, General Trade, Contemporary Trade, and channel sales.

- Demonstrated ability to build and lead high-performing sales teams.

- Excellent leadership, negotiation, communication, and relationship management skills.

- Strong analytical and strategic planning abilities with experience in sales forecasting and business planning.

- Hands-on experience with MS Excel, PowerPoint, ERP systems, and CRM software.

- Willingness to travel extensively across India.

- Experience in the Food, Spices, Papad, Pickles, Edible Oil, Hing, or Packaged Food Industry will be an added advantage.

📌 Area Sales Manager (Jodhpur)
🏢 Annkoot Agro Food
📍 Jodhpur