Bancassurance - General Insurance

Experience

2 to 3 Years

Qualification

- Graduate in any discipline (MBA preferred)
- Experience in Bancassurance, Insurance Sales, Telesales, Direct Sales, or Banking Sales preferred
- Prior experience in General Insurance sales through Bank or Call Centre channels will be an advantage

Job Purpose

To drive General Insurance business through leads generated exclusively by HDFC Bank's Telesales team. The role involves converting qualified leads into policies, building strong relationships with HDFC call center stakeholders, conducting product training sessions, managing lead lifecycle activities, and ensuring superior customer service and operational support.

Key Responsibilities

Sales & Business Development

- Drive General Insurance sales through leads generated by HDFC Bank telesales callers.
- Engage with prospective customers to understand their insurance requirements and recommend suitable products.
- Achieve assigned premium, policy issuance, and revenue targets.
- Maximize lead-to-policy conversion ratios through effective follow-up and customer engagement.
- Ensure timely closure of all allocated leads within stipulated timelines.
- Identify opportunities for cross-selling and upselling insurance products.

Relationship Management

- Build and maintain strong working relationships with:
- Tele Sales Executives (TSEs)
- Team Leaders
- Unit Heads
- Other Call Centre stakeholders

- Collaborate closely with HDFC Call Centre teams to ensure continuous lead generation and business productivity.
- Maintain visibility and engagement with telesales teams to improve lead allocation and conversion outcomes.




- Work effectively with other Sales Managers stationed across HDFC call center floors to achieve collective business goals.

Training & Capability Building

- Conduct regular product training and refresher sessions for HDFC telesales callers.
- Support onboarding of new callers through product and process training.
- Educate teams on:
- Product features and benefits
- Sales pitches
- Campaigns and promotions
- Regulatory and compliance requirements

- Ensure call center teams remain updated on new products and business initiatives.

Lead Management & MIS

- Maintain accurate and updated MIS for all assigned leads.
- Ensure timely opening, tracking, follow-up, and closure of leads.
- Monitor:
- Lead conversion ratios
- Sales productivity
- Lead ageing
- Closure rates

- Prepare and submit regular sales and performance reports.
- Analyze lead trends and recommend actions to improve conversion rates.

Customer Service & Operations

- Provide end-to-end assistance for policy issuance processes.
- Coordinate with internal operations teams for smooth issuance and servicing.
- Support customers and HDFC stakeholders in:
- Policy servicing queries
- Claims assistance
- Renewal support

- Ensure adherence to defined service-level agreements (SLAs).




- Maintain high levels of customer satisfaction and service quality.

Key Performance Indicators (KPIs)

- Premium achievement against assigned targets.
- Number of policies issued.
- Lead-to-conversion ratio.
- Lead closure and turnaround time.
- Productivity of allocated leads.
- Training and refresher sessions conducted.
- SLA adherence for issuance and claims assistance.
- Relationship effectiveness with HDFC Call Centre stakeholders.
- Accuracy and timeliness of MIS reporting.
- Business generated through HDFC telesales channel.

Desired Skills & Competencies

- Strong sales and relationship management skills.
- Excellent communication and persuasion abilities.
- Knowledge of General Insurance products.
- Lead management and conversion expertise.
- Customer-centric approach.
- Training and presentation skills.
- MIS reporting and analytical capabilities.
- Ability to work in a target-driven environment.
- Stakeholder management and collaboration skills.

Preferred Candidate Profile

- Experience in Bancassurance, Insurance Sales, Telecalling Sales Support, Banking Sales, or Channel Sales.
- Exposure to General Insurance products and policy servicing.
- Solid relationship management experience with call center teams and banking partners.
- Proven track record of achieving sales and conversion targets in a lead-based environment.

Compensation & Perks

- Eligible for all Bank Holidays as per partner bank calendar.
- Attractive performance-linked incentives on premium achievement.
- Opportunity to work closely with one of the largest banking distribution channels in India.

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