We are seeking a highly analytical and commercially driven Amazon Category Performance Manager – CRO to own the commercial performance and conversion optimization of an assigned Amazon product category.

This role combines marketplace performance analysis, customer insights, competitor intelligence, and cross-functional project coordination to improve organic visibility, conversion rates, and revenue growth. The successful candidate will translate data into actionable optimization initiatives by working closely with SEO, Creative, Video, Advertising, Product, and Data teams.

This is not a traditional marketplace operations or catalog management position. Instead, it is a strategic performance optimization and Conversion Rate Optimization (CRO) role focused on accelerating business growth through data-driven decision making and continuous experimentation.

Reports to: CRO Team Lead

Collaborates with: SEO Specialists, Data & Experimentation Analysts, Creative Designers, Video Editors, Advertising Specialists, Product Teams, and Marketplace Stakeholders.

Key ResponsibilitiesCategory Performance Ownership

- Own the CRO strategy and optimization roadmap for an assigned Amazon product category.
- Monitor and evaluate category performance using key business metrics, including:
- Revenue
- Sessions
- Click-Through Rate (CTR)
- Conversion Rate (CVR)
- Organic Visibility
- Gross Profit
- Advertising Cost of Sales (ACoS)
- Total Advertising Cost of Sales (TACoS)
- Identify high-potential, underperforming, and strategically important ASINs.
- Maintain and continuously prioritize Tier 1, Tier 2, and Tier 3 ASIN portfolios based on business impact.
- Drive performance improvements through structured optimization initiatives.

Market & Competitor Intelligence
- Monitor category trends, customer buying behavior, pricing movements, competitor activity, and new product launches.
- Investigate the root causes behind changes in rankings, traffic, conversions, and sales performance.
- Identify market opportunities, customer pain points, and positioning gaps.
- Translate market insights into actionable recommendations for SEO, Creative, Video, and Experimentation teams.
- Benchmark category performance against key competitors and emerging market trends.

CRO Planning & Cross-Functional Coordination
- Develop monthly optimization roadmaps for priority ASINs.




- Coordinate improvements across:
- SEO
- Product Listings
- Titles
- Bullet Points
- Main Images
- Gallery Images
- A+ Content
- Amazon Videos
- Prepare structured optimization briefs outlining:
- Business problem
- Supporting data
- Customer insights
- Hypothesis
- Expected outcome
- Track execution, timelines, dependencies, blockers, and implementation quality.

Experimentation & A/B Testing
- Partner with the Data & Experimentation Analyst to identify and prioritize testing opportunities.
- Develop data-driven hypotheses for:
- Main Images
- Product Titles
- Image Galleries
- Listing Copy
- A+ Content
- Brand Story Content
- Ensure every experiment includes:
- Clear baseline metrics
- Defined objectives
- Success criteria
- Measurable KPIs
- Analyze experiment outcomes and scale winning strategies across similar ASINs and categories.

AI, Automation & Workflow Optimization
- Leverage AI platforms, Claude Skills, AI Agents, and structured workflows to enhance:
- Market research
- Competitor analysis
- Customer intent analysis
- Prospect identification
- Performance reporting
- Build and continuously improve repeatable AI-assisted processes for category reviews, optimization briefs, and strategic recommendations.
- Validate AI-generated insights against Amazon marketplace data and commercial context.
- Use AI as a decision-support tool while ensuring business decisions remain data-driven and commercially sound.

Reporting & Performance Documentation
- Maintain comprehensive documentation of category performance, optimization activities, experiments, and business outcomes.
- Present weekly business reviews highlighting:
- Growth opportunities
- Performance risks
- Blockers
- Strategic recommendations
- Develop reusable category playbooks based on successful optimization initiatives.
- Ensure all recommendations and decisions are supported by measurable before-and-after performance data.

Required Qualifications




- Practical experience managing or optimizing products on Amazon.
- Strong understanding of Amazon Seller Central and marketplace performance metrics.
- Knowledge of:
- Organic Rankings
- Keyword Indexing
- Search Visibility
- Listing Optimization
- Experience analyzing:
- Sessions
- CTR
- CVR
- Revenue
- ACoS
- TACoS
- Experience collaborating with SEO, Creative, Advertising, Product, or Marketplace teams.
- Strong analytical and root-cause analysis skills with the ability to translate insights into action.
- Hands-on experience using AI tools such as Claude, AI Agents, Claude Skills, or similar workflow automation platforms.

Preferred Qualifications
- Experience with:
- Amazon Brand Analytics
- Search Query Performance
- Manage Your Experiments
- Experience managing multiple ASINs across product categories.
- Strong understanding of:
- Conversion Rate Optimization (CRO)
- A/B Testing
- Customer Intent Analysis
- Experience creating optimization briefs for:
- Product Images
- A+ Content
- Amazon Videos
- Listing Copy
- Experience working within the German Amazon marketplace is an advantage.

Core Competencies
- Commercial & Business Acumen
- Data Analysis & Performance Optimization
- Amazon Marketplace Expertise
- Market & Competitor Intelligence
- Root-Cause Analysis
- Conversion Rate Optimization (CRO)
- Experimentation & Testing
- Cross-Functional Collaboration
- Strategic Planning & Prioritization
- AI Workflow Design & Prompt Engineering
- Excellent Written & Verbal Communication
- Ownership & Decision-Making

Key Performance Indicators (KPIs) Success in this role will be measured through:
- Growth in organic visibility and keyword rankings
- Improvement in Click-Through Rate (CTR)
- Improvement in Conversion Rate (CVR)
- Revenue and gross profit growth
- Increase in qualified traffic and sessions
- Healthy ACoS and TACoS performance
- Number of high-priority ASINs successfully optimized
- Speed from insight generation to implementation
- Quality and success rate of A/B testing initiatives
- Adoption and scaling of winning optimization strategies across related ASINs
- Continuous improvement of AI-assisted workflows and operational efficiency

Mail: [email protected] / [email protected]

Contact: +91 (phone hidden)

Location: Chennai, Tamil Nadu

📌 Amazon Category Performance Manager – Conversion Rate Optimization (CRO) (Chennai)
🏢 Beeyoond Gaming
📍 Chennai