Team: Marketing

Product: Saleshandy

Location: Ahmedabad, on-site

About the role

Saleshandy is a cold email platform used by teams and agencies to run outreach that lands in the inbox and gets replies.

We already have robust organic visibility in the cold email and outbound space. Now we want to scale it further with better content strategy, sharper execution, and stronger business impact.

As a Senior Content Marketer, you ll own content as a growth channel. You ll work on blogs, guides, comparison content, keyword planning, content calendars, content quality, distribution, and performance.

Your goal will be to grow qualified traffic, improve signups, drive MQLs, and support pipeline through useful, search-led, and conversion-focused content.

What you ll do

- Build and execute the content strategy for Saleshandy.
- Plan SEO-led content around cold email, deliverability, outbound sales, lead generation, follow-ups, and sales engagement.
- Find keyword gaps, refresh existing blogs, improve rankings, and build topic clusters.
- Create and manage content such as blogs, long-form guides, comparison articles, alternatives content, listicles, templates, newsletters, and LinkedIn repurposed posts.
- Build and maintain the content calendar.
- Create clear briefs and content writing guidelines for writers.
- Edit drafts, improve structure, sharpen messaging, and raise content quality.
- Work with writers, freelancers, agencies, and internal team members to keep content moving.
- Collaborate with SEO, sales, customer success, design, and leadership to turn insights into content ideas.
- Support demand gen with content ideas, newsletter topics, webinar angles, nurture content, and repurposed assets.
- Use AI tools to speed up research, outlining, editing, repurposing, and reporting without making content generic.
- Track content performance and improve what is not working.

Tools you should be comfortable with

You should know how to use content, SEO, analytics, and workflow tools such as:

- Ahrefs,



Semrush, or similar SEO tools
- Google Search Console
- GA4
- Mixpanel or similar product analytics tools
- CMS tools like WordPress
- Basecamp, Slack, Notion, or similar project management tools
- AI tools for research, briefs, editing, and repurposing
- Optimization or testing tools when needed

You don t need to know every tool, but you should be comfortable using data and tools to make better content decisions.

You ll do well here if

- You can turn a business goal into a clear content plan.
- You care about quality, but you also know how to ship.
- You can work with writers, manage feedback, collaborate with stakeholders, and keep content moving.
- You stay focused on outcomes: traffic, rankings, signups, MQLs, and pipeline.

Bonus points

- You ve worked on a sales, outbound, email, CRM, or marketing SaaS product
- You understand cold email, deliverability, or lead generation
- You ve scaled an organic channel before
- You ve worked on comparison or alternative content
- You ve supported demand gen through blogs, newsletters, webinars, or repurposed content

What success looks like

- Stronger rankings for high-intent keywords
- More qualified organic traffic
- Better performance from existing blogs
- More signups, MQLs, and pipeline from content
- Stronger comparison and educational content
- Better content briefs, workflows, and writer output
- Stronger distribution through newsletters, LinkedIn, and demand gen assets

What you get

- Real ownership of an important growth channel
- A strong organic foundation to scale
- Result-oriented work environment with no micromanagement
- Annual learning budget
- Health insurance
- Annual pay review
- Competitive pay based on skills and impact
- Annual team retreats
- Tools and tech needed to do your best work

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Content Marketer (Ahmedabad)
🏢 SalesHandy
📍 Ahmedabad