Techno-Functional PO — GA to CJA Migration

Role summary

Techno-functional Product Owner to own end-to-end delivery of a Google Analytics to Adobe Customer Journey Analytics (CJA) migration. Acts as the single point of accountability across business and technology — translating measurement and reporting needs into a well-governed backlog, and safeguarding data parity and reporting quality across migrated experiences. Success requires strong PO discipline paired with medium-to-strong understanding of digital analytics and the GA→CJA migration path.

Product

Ownership & Backlog

Own end-to-end delivery of the GA→CJA migration as single point of accountability across business and technology.

Own and prioritise the product backlog; author well-defined user stories with clear, testable acceptance criteria for tracking, data mapping, and reporting workstreams.

Drive epics prioritisation, scope clarity, and timely decision-making throughout the lifecycle, including phased migration across sites/microsites.

Partner closely with engineering and analytics teams to translate measurement needs into actionable, appropriately-scoped backlog items.

Delivery

Governance & Process

Lead quarterly planning; align backlog and epics to business and reporting objectives across the roadmap.

Proactively manage dependencies, risks, and assumptions impacting delivery — including parallel-run and cutover sequencing.

Lead UAT coordination, data-parity validation,



feedback triage, and approval gates.

Enforce change control; protect agreed scope and timelines.

Run structured planning and maintain continuous stakeholder alignment across agile ceremonies (planning, refinement, reviews).

Stakeholder

Management

Act as the primary bridge across business and technology stakeholders, driving alignment and decision-making.

Manage expectations, communicate progress and trade-offs, and present plans and outcomes to senior stakeholders.

Align decentralised site/microsite owners on migration approach, standards, and reporting expectations.

Analytics

Techno-Functional Ownership

Bring medium-to-robust understanding of digital analytics and the GA→CJA migration: event-based data models, data layer, tag management, and the GA-to-CJA data flow.

Own definition of tracking and reporting requirements; map GA metrics/dimensions to CJA equivalents and govern metric/dimension parity across platforms.

Govern the correctness and consistency of migrated dashboards, data views, segments, and reporting.

Coordinate parallel runs and validate explainable variance between GA and CJA before sunsetting the legacy platform.

Hold credible techno-functional discussions with engineering and analytics specialists (without acting as the technical architect) — enough depth to challenge decisions, unblock the team, and safeguard measurement integrity.

📌 Agile Project Manager (Bengaluru)
🏢 Innova ESI
📍 Bengaluru