Campaign Management

- Develop, manage and optimize Google Ads and Meta Ads campaigns.
- Monitor performance and optimize campaigns using platform best practices.

Client Consultation & Strategy

- Understand client objectives and create paid media strategies.
- Present reports and optimization recommendations while managing client relationships.

Performance Analysis & Reporting

- Analyze KPIs including ROAS, CPA, CPL and CTR.
- Prepare weekly and monthly reports with actionable insights.

Bid Management & Budget Optimization

- Manage budgets and bidding strategies.
- Monitor spend and identify scaling opportunities.

A/B Testing & Experimentation

- Execute A/B tests across creatives, audiences and landing pages.
- Implement winning variations to improve performance.

Ad Copy & Creative Strategy

- Work with creative teams on ad assets.
- Review creative performance and recommend improvements.

Collaboration

- Collaborate with Design, SEO, Content, Video and Account teams.
- Contribute ideas during campaign planning.

Technical Skills

- Google Ads & Meta Ads.
- GA4, GTM, Meta Pixel.
- Audience segmentation & remarketing.
- Landing page optimization.

📌 Performance Marketing Executive (Ahmedabad)
🏢 Ethos HR
📍 Ahmedabad