- Develop, manage and optimize Google Ads and Meta Ads campaigns.
- Monitor performance and optimize campaigns using platform best practices.
Client Consultation & Strategy
- Understand client objectives and create paid media strategies.
- Present reports and optimization recommendations while managing client relationships.
Performance Analysis & Reporting
- Analyze KPIs including ROAS, CPA, CPL and CTR.
- Prepare weekly and monthly reports with actionable insights.
Bid Management & Budget Optimization
- Manage budgets and bidding strategies.
- Monitor spend and identify scaling opportunities.
A/B Testing & Experimentation
- Execute A/B tests across creatives, audiences and landing pages.
- Implement winning variations to improve performance.
Ad Copy & Creative Strategy
- Work with creative teams on ad assets.
- Review creative performance and recommend improvements.
Collaboration
- Collaborate with Design, SEO, Content, Video and Account teams.
- Contribute ideas during campaign planning.
Preferred candidate profile
Experience
- 3-5 years of hands-on experience.
- Agency experience preferred.
- Experience managing multiple clients.
Technical Skills
- Google Ads & Meta Ads.
- GA4, GTM, Meta Pixel.
- Audience segmentation & remarketing.
- Landing page optimization.
Communication & Collaboration
- Excellent communication and reporting.
- Solid collaboration skills.
Personal Attributes
- Analytical and detail-oriented.
- Proactive and self-motivated.
- Works independently and in teams.
- Continuous learner.