Job Title: Sales Performance Coach

Role Overview
The QA cum Product & Sales Trainer will play a critical role in ensuring high-quality customer interactions, strengthening product understanding, and driving sales performance. This role
acts as a bridge between Quality Assurance, Product, and Sales teams to enhance conversion
rates, improve customer experience, and enable continuous team development.

Key Responsibilities
1. Quality Assurance (QA)
Monitor and audit sales calls, demos, and customer interactions
Evaluate performance against defined quality benchmarks and compliance standards
Maintain QA scorecards and provide structured, actionable feedback
Identify recurring gaps in sales conversations and recommend improvements
Ensure adherence to scripts, processes, and company guidelines
2. Sales Training & Enablement
Conduct onboarding and induction training for current sales team members
Deliver ongoing training programs covering:
Sales pitch and storytelling
Objection handling techniques
Closing strategies
Conduct mock calls, role plays, and live coaching sessions
Drive improvement in conversion metrics (Demo to Sales)
Support underperforming team members through structured coaching and performance
improvement plans (PIP)
3. Product Training & Knowledge Management
Develop a strong understanding of the product and its use cases
Train sales teams on:
Product features and benefits
Customer scenarios and workflows
Competitive positioning
Create and maintain training materials, FAQs,



and knowledge base documentation
Act as a liaison between Product and Sales teams for updates and knowledge
dissemination
4. Performance Improvement & Coaching
Conduct one-on-one coaching sessions with team members
Identify skill gaps through QA audits and performance data
Track and improve key metrics such as:
Call quality
Customer engagement
Sales conversion rates
Foster a culture of continuous learning and improvement
5. Reporting & Insights
Prepare weekly and monthly reports on QA performance and training effectiveness
Analyze trends including:
Funnel drop-off points
Common objections
Customer feedback patterns
Share actionable insights with management for strategic decision-making
6. Process Improvement & Collaboration
Collaborate with Sales Managers and Product teams to improve processes
Design and refine SOPs, scripts, and training frameworks
Ensure smooth rollout of new product features, updates, and campaigns
Continuously enhance QA and training methodologies

Key Performance Indicators (KPIs)

QA Score (%)
Conversion Rate (Demo to Sales)
Training Effectiveness Score




Reduction in Call Errors and Compliance Issues
Product Knowledge Assessment Score
Agent Performance Improvement Rate

Required Skills

Strong understanding of Inside Sales / B2C sales processes
Excellent training, coaching, and presentation skills
Strong product understanding and storytelling ability
Analytical mindset with reporting and data interpretation skills
Experience in call auditing and structured feedback delivery

Experience & Qualification

2-5 years of experience in QA, Sales Training, or Product Training roles
Experience in a call-based sales environment preferred
Graduate (MBA preferred)
Good to Have
Experience with CRM tools such as Odoo or Salesforce
Background in SaaS, EdTech, or service-based industries
Experience with LMS or training platforms

Why Accomation.io?

At Accomation.io, we are redefining accounting and finance workflows through automation.
You will be part of a fast-growing, product-driven company working at the intersection of
accounting, technology, and SaaS solving real business problems for CAs and enterprises.

Why This is a Great Opportunity ?

High ownership role with direct impact on sales performance and product adoption
Chance to work closely with Product, Sales, and Leadership teams
Fast-paced learning environment with strong career growth potential
Exposure to SaaS, automation, and scalable business processes
A chance to build expertise in a high-demand and evolving domain

📌 Sales Performance Analyst (Ahmedabad)
🏢 Accomation.io
📍 Ahmedabad