- Trend & Category Strategy: Analysing market insights to identify "white spaces" or emerging demands for haircare, hair beauty products and colour cosmetics.
- Coordinate with Formulators & lead new product development: Find and work with established formulators for the research and development of active ingredients, textures, and sensorial profiles. Accordingly develop current products.
- Sourcing & Vendor Management: Partnering with Contract Manufacturers (CDMOs), laboratories, and raw material suppliers.
- Compliance & Safety: Ensuring formulations meet regulatory standards globally and driving safety, stability, and clinical testing protocols.
- Cross-Functional Launch: Collaborating with marketing, supply chain, and retail teams to ensure commercial viability and launch readiness.
- Lead product launch - Coordinate with marketing, creative and sales teams to successfully launch the product
- Developing and executing e-commerce strategies to drive online sales and enhance the customer experience.




- Managing the day-to-day operations of the e-commerce and q-commerce platforms, including product listings, pricing, promotions, and inventory management.
- Collaborating with cross-functional teams, including marketing, product, logistics, and IT, to ensure smooth e-commerce processes.
- Managing relationships with third-party vendors, including logistics partners, channel POCs and e-commerce platforms.
- Analysing sales performance and customer behaviour to identify opportunities for improvement.
- Implementing A/B testing and conversion rate optimization (CRO) strategies.
- Planning and executing seasonal and promotional campaigns to increase sales and boost customer engagement.
- Researching trends across fashion and beauty and personal care domains and working closely with NPD teams to launch, test and scale new products and categories

📌 Beauty NPD Manager (Ahmedabad)
🏢 Resolute
📍 Ahmedabad